A Few “Super 8″ Viral Updates: Picture of Minker’s Dad? Scott Caldwell, December 18, 2010December 18, 2010 Though our last mention of the viral turned out to be NOT part of the film’s campaign, it’s safe to say that this update does. Being that our friends at Super8News have been busy, we have a few updates that are happening in the Super 8 viral, all belonging to the STIES site. Continue on for more. A while back, there were some badges that were found on the site, one of them having “TROGL” written along the bottom. Since then, a new photo has shown up, carrying the same lettering written within the pages of a book, and basically the same handwriting.What’s even better is the chat log has been filled in with some extra info stating that the person can post a picture of Josh Minker’s father, and they held their end of the deal. Now, piecing it all together, Super8News is concluding that the badge with “TROGL” is that of Minker’s father, based on the scratched image may or may not be of an African American male, the 3 dots are of the same alignment, and the new image file is named “ScanAM13”, which very well could be A. Minker. Super 8 is set for release on June 10, 2011 and you can check out our page for more info. ARGs & Campaigns Viral Marketing Josh MinkerScariest Thing I Ever SawSuper 8
Trask Industries Celebrates Its 50th Anniversary In “Days of Future Past” Viral Campaign July 30, 2013July 30, 2013During San Diego Comic-Con, 20th Century Fox brought Trask Industries to the Gaslamp District to show off its Mark I Sentinel. Well, it’s head. Trask employees handed out placards inviting people to help the company celebrate its 50th anniversary by visiting their website. Once there, you could see the silhouette… Read More
25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” April 11, 2014It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First… Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More