A Few “Super 8″ Viral Updates: Picture of Minker’s Dad? Scott Caldwell, December 18, 2010December 18, 2010 Though our last mention of the viral turned out to be NOT part of the film’s campaign, it’s safe to say that this update does. Being that our friends at Super8News have been busy, we have a few updates that are happening in the Super 8 viral, all belonging to the STIES site. Continue on for more. A while back, there were some badges that were found on the site, one of them having “TROGL” written along the bottom. Since then, a new photo has shown up, carrying the same lettering written within the pages of a book, and basically the same handwriting.What’s even better is the chat log has been filled in with some extra info stating that the person can post a picture of Josh Minker’s father, and they held their end of the deal. Now, piecing it all together, Super8News is concluding that the badge with “TROGL” is that of Minker’s father, based on the scratched image may or may not be of an African American male, the 3 dots are of the same alignment, and the new image file is named “ScanAM13”, which very well could be A. Minker. Super 8 is set for release on June 10, 2011 and you can check out our page for more info. ARGs & Campaigns Viral Marketing Josh MinkerScariest Thing I Ever SawSuper 8
Possible New “Paranormal Activity 2” Viral Sites (and Video) October 1, 2010October 1, 2010You know a film has people talking when it’s plastered all over the web, and now TV spots, oh yeah, and not to mention the box office success of the firs film. Plus the fact that we have a handful of articles in just a couple of weeks means the… Read More
“Branded” Trailer Uses QR Codes To Warn of Conspiracy June 3, 2012Roadside Attractions’ sci-fi thriller Branded looks to be sort of a remake of 1988’s They Live. Set in a dystopian future where corporate brands have taken over the minds of the population, one man is finally able to see the aliens controlling it all. A trailer for the film came… Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More