A Few “Super 8″ Viral Updates: Picture of Minker’s Dad? Scott Caldwell, December 18, 2010December 18, 2010 Though our last mention of the viral turned out to be NOT part of the film’s campaign, it’s safe to say that this update does. Being that our friends at Super8News have been busy, we have a few updates that are happening in the Super 8 viral, all belonging to the STIES site. Continue on for more. A while back, there were some badges that were found on the site, one of them having “TROGL” written along the bottom. Since then, a new photo has shown up, carrying the same lettering written within the pages of a book, and basically the same handwriting.What’s even better is the chat log has been filled in with some extra info stating that the person can post a picture of Josh Minker’s father, and they held their end of the deal. Now, piecing it all together, Super8News is concluding that the badge with “TROGL” is that of Minker’s father, based on the scratched image may or may not be of an African American male, the 3 dots are of the same alignment, and the new image file is named “ScanAM13”, which very well could be A. Minker. Super 8 is set for release on June 10, 2011 and you can check out our page for more info. ARGs & Campaigns Viral Marketing Josh MinkerScariest Thing I Ever SawSuper 8
Two New “The Dark Knight Rises” Posters! July 5, 2012July 5, 2012We are now about two weeks away from the epic conclusion of the Dark Knight Legend and the marketing machine seems to be working overtime. We recently told you about an online game called The Fire Rises in which you play as a member of Bane’s army. Well it got… Read More
Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign August 4, 2011J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase… Read More
HGTV and Disney Create “Electrifying Garden” At Comic-Con July 10, 2012If you’re going to San Diego Comic-Con this week, then you are in a visual treat courtesy of Disney and HGTV. The two have teamed up to transform the Hilton San Diego Gaslamp Quarter lawn into an “Electrifying Garden” inspired by Disney’s Frankenweenie. We will include this and the film’s… Read More