A Few “Super 8″ Viral Updates: Picture of Minker’s Dad? Scott Caldwell, December 18, 2010December 18, 2010 Though our last mention of the viral turned out to be NOT part of the film’s campaign, it’s safe to say that this update does. Being that our friends at Super8News have been busy, we have a few updates that are happening in the Super 8 viral, all belonging to the STIES site. Continue on for more. A while back, there were some badges that were found on the site, one of them having “TROGL” written along the bottom. Since then, a new photo has shown up, carrying the same lettering written within the pages of a book, and basically the same handwriting.What’s even better is the chat log has been filled in with some extra info stating that the person can post a picture of Josh Minker’s father, and they held their end of the deal. Now, piecing it all together, Super8News is concluding that the badge with “TROGL” is that of Minker’s father, based on the scratched image may or may not be of an African American male, the 3 dots are of the same alignment, and the new image file is named “ScanAM13”, which very well could be A. Minker. Super 8 is set for release on June 10, 2011 and you can check out our page for more info. ARGs & Campaigns Viral Marketing Josh MinkerScariest Thing I Ever SawSuper 8
Disney Releases “Frankenweenie: An Electrifying Book” To iBookstore September 30, 2012October 17, 2012Walt Disney Studios’ new stop-motion animation film Frankenweenie has taken advantage of Apple’s new iBook Author software to create an interactive behind-the-scenes book called Frankenweenie: An Electrifying Book. The books is free on the iBookstore, and it has gotten some good reviews already. Read the press release after the break. Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem July 9, 2014July 9, 2014It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the… Read More
Captain Jack Sparrow Surprises Students Looking to Mutiny Against Teachers October 9, 2010Captain Jack Sparrow took a slight detour in his sails to the farthest reaches of Earth. Johnny Depp, star of Disney’s Pirates of the Caribbean franchise, stopped by a primary school in England as the famed Captain after nine-year-old Beatrice wrote to Jack asking him to help them mutiny against… Read More