Buy an Album, Get “Fringe” Spoilers? Dan Koelsch, January 8, 2011January 9, 2011 I’m not a big fan of the J.J. Abrams sci-fi television show Fringe myself, but I watched a bit of the first season and thought it was interesting. Part of my problem was how complicated the plot was (as should be expected from an Abrams show, even on FOX), but if you’re dying to learn some spoilers, you’re in luck, as long as there’s a record store near you. On the upcoming January 21st episode of Fringe, Walter gets to meet his musical hero, Roscoe Joyce, the keyboardist for the ’70s band Violet Sedan Chair, who is played by Back to the Future‘s Christopher Lloyd. The band has been mentioned on the show before, and their name has been analyzed for clues. The shows producers have engineered a brilliant viral marketing move by actually creating an album for the band, titled Seven Suns, and actually shipping it to independent record stores across the country. In fact, the classic vinyl albums have been in stores for months now. If that wasn’t good enough, TV Line is reporting that there are some direct connections to the show:The best part: Each individual album is different, including specific spoilers and clues about the show embedded in the lyrics (and possibly elsewhere). “They all have unique properties,” says the source. So, if you find a copy, let us know, and see if you can find any clues or spoilers! There’s also a video recently posted on YouTube is supposedly connected, but I have my doubts. Head on over there to see for yourself. Fringe returns to FOX to continue its third season on January 21st, in its new Friday 9pm timeslot. Viral Marketing FoxFringeJ.J. AbramsViolet Sedan Chair
Short Film “Mortal Kombat: Rebirth” Debuts Online June 8, 2010Today there was some mystery brewing about a short film that debuted on YouTube yesterday titled Mortal Kombat: Rebirth. The 8 minute long video looks well done (and possibly made with at least some budget), but there is very little info given about who made it and why. There are… Read More
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
“Godzilla” Trailer: You’re Hiding Something Out There February 25, 2014February 25, 2014So after a couple of small viral campaigns to drive up some anticipation, Warner Bros. has released the first full trailer for Godzilla. Hit the jump to see it. Read More
Hmm, I’m still waiting for the unedited Fringe Promo version of Nine Inch Nail’s “Zero-Sum” so at least I’m hoping it will come out.