Buy an Album, Get “Fringe” Spoilers? Dan Koelsch, January 8, 2011January 9, 2011 I’m not a big fan of the J.J. Abrams sci-fi television show Fringe myself, but I watched a bit of the first season and thought it was interesting. Part of my problem was how complicated the plot was (as should be expected from an Abrams show, even on FOX), but if you’re dying to learn some spoilers, you’re in luck, as long as there’s a record store near you. On the upcoming January 21st episode of Fringe, Walter gets to meet his musical hero, Roscoe Joyce, the keyboardist for the ’70s band Violet Sedan Chair, who is played by Back to the Future‘s Christopher Lloyd. The band has been mentioned on the show before, and their name has been analyzed for clues. The shows producers have engineered a brilliant viral marketing move by actually creating an album for the band, titled Seven Suns, and actually shipping it to independent record stores across the country. In fact, the classic vinyl albums have been in stores for months now. If that wasn’t good enough, TV Line is reporting that there are some direct connections to the show:The best part: Each individual album is different, including specific spoilers and clues about the show embedded in the lyrics (and possibly elsewhere). “They all have unique properties,” says the source. So, if you find a copy, let us know, and see if you can find any clues or spoilers! There’s also a video recently posted on YouTube is supposedly connected, but I have my doubts. Head on over there to see for yourself. Fringe returns to FOX to continue its third season on January 21st, in its new Friday 9pm timeslot. Viral Marketing FoxFringeJ.J. AbramsViolet Sedan Chair
Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy March 24, 2010March 24, 2010Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and… Read More
Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more May 28, 2011May 28, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” March 4, 2013October 7, 2013What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a… Read More
Hmm, I’m still waiting for the unedited Fringe Promo version of Nine Inch Nail’s “Zero-Sum” so at least I’m hoping it will come out.