“Cedar Rapids” Sends Out Calendar, Gets Viral Website Dan Koelsch, January 14, 2011January 14, 2011 The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you excited for a film! Get the details after the break. In Cedar Rapids, insurance agent Tim Lippe (Ed Helms) is sent to the title town to represent his company, Brownstar Insurance, during a convention. Of course, hilarity ensues. Alex at FirstShowing got a nice little mail package that included a Brownstar Insurance company calendar, along with a business card for “Ed ‘Timbo’ Helms”. Both items have a phone number to call and website to visit. The phone number sends you the voice mail of Tim Lippe, who says he’s out at a convention in Sundance. The Brownstar Insurance website just says it’s under construction. While it’s cool they are trying, this is a pretty lame gimmick. What do you think? Watch the trailer for Cedar Rapids here. Viral Marketing Cedar RapidsEd HelmsMailSundance
“The Amazing Spider-Man” Viral Campaign Slings Into WonderCon March 18, 2012March 21, 2012As was to be be expected, the viral campaign for Columbia Pictures’ The Amazing Spider-Man picked up some steam at WonderCon this weekend. In conjunction with Sony’s panel yesterday afternoon, there were a few updates to the campaign. Get the details after the break. Read More
This Week In Viral – Our First Viral Ends March 15, 2009July 18, 2010The Watchmen viral appears to be officially over, as noted by the elimination of its page from our site. This is the first viral we’ve covered at MoveViral to end, so this is an important moment for us. Check out the forum if you want to talk about your reaction… Read More
Webisodes for NBC’s Community To Premiere This Week April 21, 2010The Office can’t have all the web fun. Tomorrow, NBC’s Community will premiere their own web series, titled “The Spanish Video Assignment”. Take a look at the trailer for the webisodes after the break, and head over to the show’s NBC homepage on Thursday to see the whole thing. Read More