“Cedar Rapids” Sends Out Calendar, Gets Viral Website Dan Koelsch, January 14, 2011January 14, 2011 The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you excited for a film! Get the details after the break. In Cedar Rapids, insurance agent Tim Lippe (Ed Helms) is sent to the title town to represent his company, Brownstar Insurance, during a convention. Of course, hilarity ensues. Alex at FirstShowing got a nice little mail package that included a Brownstar Insurance company calendar, along with a business card for “Ed ‘Timbo’ Helms”. Both items have a phone number to call and website to visit. The phone number sends you the voice mail of Tim Lippe, who says he’s out at a convention in Sundance. The Brownstar Insurance website just says it’s under construction. While it’s cool they are trying, this is a pretty lame gimmick. What do you think? Watch the trailer for Cedar Rapids here. Viral Marketing Cedar RapidsEd HelmsMailSundance
New Batch of LOST LOL Captions from Season 6 March 14, 2010March 14, 2010Our partners over at FusedFilm have yet another set of hilarious LOST captions from 4chan. This time they feature mostly season 6 screen caps. Check out a few of the images after the break and see a lot more at FusedFilm. Read More
Veronica Mars Movie Kickstarter Breaks Backer Record With 7 Hours To Go April 12, 2013We are in the final hours of the historic Veronica Mars Movie Kickstarter, and just a little bit ago they broke another record. The previous record for most backers for a single project was 87,142 for Double Fine Adventure, but as of this article’s writing, Veronica Mars is at 87,890… Read More
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More