Watch the “Galaxy Quest” Mockumentary Online Dan Koelsch, February 6, 2011 Galaxy Quest is one of my favorite space comedies, as it perfectly parodies the Star Trek universe without trashing it. The film is about over-the-hill actors from a Star Trek-like TV series (called Galaxy Quest, of course) who have to go a real-life space adventure. Just before the film was released in 1999, E! aired a special called “GalaxyQuest: 20th Anniversary The Journey Continues”, which was a mockumentary about the fictional series, in which everyone is in-character. io9 found the whole thing uploaded online, so you can watch it all below! Viral Marketing Viral Videos Galaxy QuestViral video
Holy Websites, Batman! – A Viral In The Making? July 13, 2010July 13, 2010Remember the “Experience” from Sony? The one that handed us the viral sites, as opposed to letting us find them? You know, the ones from District 9 and 2012? Well apparently there is a viral campaign in the making that has been found, way before it started. What it’s for… Read More
Mysterious Harry Potter Website Teases J.K. Rowling’s Equally Mysterious Announcement June 17, 2011Briefly: J.K. Rowling, author of the Harry Potter novels, is expected to make a Potter-related announcement on June 23rd, and it has to do with Pottermore.com. The website just has a “coming soon” page, but it does link to a YouTube countdown to the announcement. There’s also a Twitter account,… Read More
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More