Apollo 18: Big Announcement Tomorrow and Decoder Game Continues Dan Koelsch, February 16, 2011February 17, 2011 We haven’t heard much in the past few weeks from Apollo 18, but now we may know why. Also, the film’s Twitter page has been aflutter with a contest that can give you some cool moon-based (no pun intended) prizes. Get the details after the break. Both the Facebook and Twitter pages for the Weinstein Company sci-fi thriller have posted updates today saying “Get ready for a big ‘Apollo 18’ announcement tomorrow!”. What could this be? I’m guessing a trailer since the film comes in just over 2 months (April 22nd). Keep an eye out on the official website and YouTube page for the film tomorrow. Since the beginning of the month, the Apollo 18 Twitter account has been hosting a “Decoder Giveaway Game”, where they periodically post a alphanumeric code that you have to decipher. The winners get some great nerdy prizes like these listed below.•1 Remote Control Moon in My Room – $29.95 •1 When We Left Earth, The NASA Missions DVD Set – $39.99 •1 Moon Machines (DVD) – $24.98The contest ends on February 22nd, and you get the full details and rules here. We’ll bring you the big announcement tomorrow, so stay tuned! UPDATERead about the announcement here. ARGs & Campaigns Contests News Social Networks Viral Marketing Apollo 18ContestsTwitter
Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available October 8, 2010January 20, 2012Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after… Read More
This Week In Viral – Our First Viral Ends March 15, 2009July 18, 2010The Watchmen viral appears to be officially over, as noted by the elimination of its page from our site. This is the first viral we’ve covered at MoveViral to end, so this is an important moment for us. Check out the forum if you want to talk about your reaction… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More