Apollo 18: Big Announcement Tomorrow and Decoder Game Continues Dan Koelsch, February 16, 2011February 17, 2011 We haven’t heard much in the past few weeks from Apollo 18, but now we may know why. Also, the film’s Twitter page has been aflutter with a contest that can give you some cool moon-based (no pun intended) prizes. Get the details after the break. Both the Facebook and Twitter pages for the Weinstein Company sci-fi thriller have posted updates today saying “Get ready for a big ‘Apollo 18’ announcement tomorrow!”. What could this be? I’m guessing a trailer since the film comes in just over 2 months (April 22nd). Keep an eye out on the official website and YouTube page for the film tomorrow. Since the beginning of the month, the Apollo 18 Twitter account has been hosting a “Decoder Giveaway Game”, where they periodically post a alphanumeric code that you have to decipher. The winners get some great nerdy prizes like these listed below.•1 Remote Control Moon in My Room – $29.95 •1 When We Left Earth, The NASA Missions DVD Set – $39.99 •1 Moon Machines (DVD) – $24.98The contest ends on February 22nd, and you get the full details and rules here. We’ll bring you the big announcement tomorrow, so stay tuned! UPDATERead about the announcement here. ARGs & Campaigns Contests News Social Networks Viral Marketing Apollo 18ContestsTwitter
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
Record Your Reaction To The New “Evil Dead” Red Band Trailer January 3, 2013January 3, 2013The new red band trailer for the Evil Dead remake came out today, and it’s pretty intense. TriStar Pictures is so certain the trailer will make you squirm and scream that they want you to record your reaction. Head over to DareToShareYourScare.com to record yourself watching the trailer. You can… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More