Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? Dan Koelsch, March 15, 2011March 15, 2011 It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. For fans of the Wes Craven satirical horror series, you should know that the series protagonist Sidney (played by Neve Campbell) has had some bad luck when it comes to homicidal maniacs. Her three amazing survivals of the iconic Ghostface Killer are turned into a film series called “Stab” (talk about meta). Sidney is now a writer, and photos have been added to her Facebook of various newspaper clips talking about Sidney and the Stab movies. The clippings don’t give us much new information, but it’s cool to see the events of the first films treated as real events. With just a few weeks until the movie’s release, if this goes anywhere, we’ll see it soon, so stay tuned.Scream 4 opens in theaters on April 15th. Social Networks Viral Marketing FacebookScream 4
“Muppets Most Wanted” Posters Satirize “Skyfall” and “Face/Off”; New Adele Dazeem TV Spot March 8, 2014March 8, 2014Muppets have always had a brand of comedy that is self-aware and very relatible. They are never one to shy away from making fun of themselves or pop culture itself. And in these four new spy mashup posters that are promoting the upcoming Muppets Most Wanted, they are doing just… Read More
NBC’s YouTube Clip for “Awake” Causes Controversy Because of Views February 25, 2012NBC’s new psychological crime drama Awake premieres this coming Thursday, but the network has made a big push online to build awareness. You can find the pilot episode on several websites, including YouTube, where it currently has less than 15,000 views. So how does a clip from the show posted… Read More
Funds Raised To Bring Robocop Statue to Detroit February 16, 2011Last week we told you about Detroit Mayor Dave Bing politely rejecting via Twitter the suggestion to build a Robocop statue in the Michigan capital. The story gained traction on the Interwebs, and now money has been raised to actually make it happen. Read More