Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? Dan Koelsch, March 15, 2011March 15, 2011 It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. For fans of the Wes Craven satirical horror series, you should know that the series protagonist Sidney (played by Neve Campbell) has had some bad luck when it comes to homicidal maniacs. Her three amazing survivals of the iconic Ghostface Killer are turned into a film series called “Stab” (talk about meta). Sidney is now a writer, and photos have been added to her Facebook of various newspaper clips talking about Sidney and the Stab movies. The clippings don’t give us much new information, but it’s cool to see the events of the first films treated as real events. With just a few weeks until the movie’s release, if this goes anywhere, we’ll see it soon, so stay tuned.Scream 4 opens in theaters on April 15th. Social Networks Viral Marketing FacebookScream 4
Interview: James Erwin talks “Rome Sweet Rome”, Reddit, And Jeopardy November 4, 2011A little over a week ago, I debuted an article about how one man’s response to a question on Reddit landed him a Hollywood agent and a Warner Bros. movie deal. At the time, we had little detail on what actually went into the process, but that’s all changed, as… Read More
Face of the Fan Wants You to Create a Poster for “Ghost Rider: Spirit of Vengeance” October 21, 2011Sony Pictures Entertainment’s Face of the Fan is an initiative that lets movie and TV fans get involved with Sony Pictures projects through casting calls and contests. Recently, Face of the Fan called on Spider-Man fans to audition to interview some of the cast and crew of The Amazing Spider-Man… Read More
Watch Four Minutes of “Green Lantern” Footage Screened at WonderCon April 2, 2011After getting positive buzz from screening 10 minutes of the upcoming superhero movie Green Lantern at both CinemaCon and WonderCon this week, Warner Bros. has decided to keep fans happy by releasing four minutes of that footage online. Download it in HD from Apple, or click through to see it… Read More