Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? Dan Koelsch, March 15, 2011March 15, 2011 It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. For fans of the Wes Craven satirical horror series, you should know that the series protagonist Sidney (played by Neve Campbell) has had some bad luck when it comes to homicidal maniacs. Her three amazing survivals of the iconic Ghostface Killer are turned into a film series called “Stab” (talk about meta). Sidney is now a writer, and photos have been added to her Facebook of various newspaper clips talking about Sidney and the Stab movies. The clippings don’t give us much new information, but it’s cool to see the events of the first films treated as real events. With just a few weeks until the movie’s release, if this goes anywhere, we’ll see it soon, so stay tuned.Scream 4 opens in theaters on April 15th. Social Networks Viral Marketing FacebookScream 4
Mystery Video Could Be Viral Marketing For Monster Movie or Something We’ve Seen Before October 17, 2012October 18, 2012Peter over at /Film got a weird text message yesterday with an even weirder video attached that shows some kind of humanoid creature. Could this a viral marketing ploy for an upcoming film? While it’s probably not Cloverfield, we do have an idea. Details after the break. Read More
“Where Will You Be When It Happens?” – A Cryptic “Fringe” Countdown March 29, 2011March 29, 2011Late last week, FOX renewed J.J. Abrams’ sci-fi hit Fringe, which was on the verge of being cancelled since its shift to Friday nights. Luckily, fans continued to watch and the show hit a creative goldmine. The third season of Fringe is nearly over and a recently aired promo reveals… Read More
Viral Video Of “Devil’s Due” Marketing Campaign Scares New York To Death January 14, 2014Once again, New York City was struck by some sort of supernatural event created by a viral marketing team that just loves to scare people. Following in the footsteps of the Carrie telekinetic coffee ship viral campaign, comes a new scare tactic that is actually a promotion for the upcoming… Read More