Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? Dan Koelsch, March 15, 2011March 15, 2011 It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. For fans of the Wes Craven satirical horror series, you should know that the series protagonist Sidney (played by Neve Campbell) has had some bad luck when it comes to homicidal maniacs. Her three amazing survivals of the iconic Ghostface Killer are turned into a film series called “Stab” (talk about meta). Sidney is now a writer, and photos have been added to her Facebook of various newspaper clips talking about Sidney and the Stab movies. The clippings don’t give us much new information, but it’s cool to see the events of the first films treated as real events. With just a few weeks until the movie’s release, if this goes anywhere, we’ll see it soon, so stay tuned.Scream 4 opens in theaters on April 15th. Social Networks Viral Marketing FacebookScream 4
Watch: Zeb Fights Stormtroopers In ‘Star Wars Rebels’ Short “Entanglement” August 25, 2014August 25, 2014Disney had released its third Star Wars Rebels short in anticipation for its hour long premiere on October 3rd. Previous shorts have focused on the various members of the rebel force, one centering on an R2 unit, the other on Sabine, the Mandalorian Human. The third one now focuses on… Read More
Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters November 8, 2012November 8, 2012You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking… Read More
Watch Episode 5 of Social Film “The Beauty Inside” September 13, 2012Toshiba and Intel’s social film The Beauty Inside debuted its fifth episode of six today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More