“Real Steel” Starts a Viral Campaign Michael Lee, March 15, 2011June 16, 2011 Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention in Seattle, where the studio has been releasing remote controllers that link to WRB.com. home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller. To see the code and access a new achievement hit the jump. The L.A. Times’ The Hero Complex wrote an article on the brand new ARG yesterday, with Firstshowing.net writing about it today and they have posted an image with the code (if you can read the image above, input the code, de3e13bcb, to receive your achievement). According to the website’s blog, the ARG stuff will lead somewhere and there are levels, layers, cool reveals and special access offers coming down the line. There is also a chance for director Shawn Levy or lead actor Hugh Jackman becoming more active in this ARG.So check it out and create an account to login. ARGs & Campaigns News Viral Marketing Hugh JackmanReal SteelShawn LevyWalt Disney Pictureswww.wrb.com
Tron Legacy: Encom Badges Arrive, New Site For Employees March 17, 2010December 3, 2010We reported a week ago that a new site viral site for Tron Legacy, ArcadeAid.com, allowed you to create an Encom International badge upon completion of a pretty fun-but-tough game. Today, participants have been receiving their badges and it’s lead us to a new website for Encom employees only. More… Read More
“Oldboy” Hotel Posters Welcomes You To A Horrifying Stay September 17, 2013September 17, 2013The Oldboy tagline begs the question “Ask not why you were imprisoned, ask why you are set free.” Josh Brolin plays Joe Doucett, a man who is held against his will for no reason in a hotel with no way out, and then mysteriously set free years later. Charged with… Read More
As Expected, Cloverfield Monster Designer Working On Super 8, Talks About Film And More August 23, 2010August 23, 2010Neville Page has become the go-to guy in Hollywood for designing pretty much anything that needs to be rendered in CGI. His specialty has been in creature design (i.e. Cloverfield, Star Trek, Avatar, Piranha 3D), but he is also a concept designer on Tron Legacy and has a star-studded resume…. Read More
We unlocked these yesterday. The codes you need are here: http://www.genreaddict.com/news/real-steel-viral-videos-noisy-boy-uncovered-and-the-mighty-zeus