Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Real Steel” Starts a Viral Campaign

Michael Lee, March 15, 2011June 16, 2011

Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention in Seattle, where the studio has been releasing remote controllers that link to WRB.com. home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller. To see the code and access a new achievement hit the jump.

The L.A. Times’ The Hero Complex wrote an article on the brand new ARG yesterday, with Firstshowing.net writing about it today and they have posted an image with the code (if you can read the image above, input the code, de3e13bcb, to receive your achievement). According to the website’s blog, the ARG stuff will lead somewhere and there are levels, layers, cool reveals and special access offers coming down the line. There is also a chance for director Shawn Levy or lead actor Hugh Jackman becoming more active in this ARG.

So check it out and create an account to login.

ARGs & Campaigns News Viral Marketing Hugh JackmanReal SteelShawn LevyWalt Disney Pictureswww.wrb.com

Post navigation

Previous post
Next post

Related Posts

TRON: Legacy Viral Has New Image and Flynn Audio and Notes

November 18, 2010November 18, 2010

For those that have been following the TRON: Legacy viral campaign, you will recall we posted about the Arcade Aid challenge being updated with a bigger portion of the map for gamers to complete. Gamers that completed this challenge received a pretty good prize which entailed two of four pins…

Read More

Watch The Walking Dead Comic-Con Trailer

August 24, 2010August 24, 2010

One of the biggest events to come out of San Diego Comic-Con 2010 was AMC’s panel for The Walking Dead. MovieViral’s Dan was at the panel (you can read the live blog here) first hand and loved the footage shown. Watch the full 4 minute re-cut trailer for The Walking…

Read More

Super 8 Shooting Schedule and Even More Photos Revealed

September 23, 2010September 26, 2010

Our buddy over at Super 8 News has got even more photos from Weirton, West Virginia, the filming location for Super 8. This time however, there are some shots of the actual production, and we have a shooting schedule for the small town.

Read More

Comments (2)

  1. Pingback: World Robot Boxing League Presents History of “Real Steel” | ARGNet: Alternate Reality Gaming Network
  2. Genre Addict says:
    March 16, 2011 at 2:41 pm

    We unlocked these yesterday. The codes you need are here:
    http://www.genreaddict.com/news/real-steel-viral-videos-noisy-boy-uncovered-and-the-mighty-zeus

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.