“Real Steel” Starts a Viral Campaign Michael Lee, March 15, 2011June 16, 2011 Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention in Seattle, where the studio has been releasing remote controllers that link to WRB.com. home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller. To see the code and access a new achievement hit the jump. The L.A. Times’ The Hero Complex wrote an article on the brand new ARG yesterday, with Firstshowing.net writing about it today and they have posted an image with the code (if you can read the image above, input the code, de3e13bcb, to receive your achievement). According to the website’s blog, the ARG stuff will lead somewhere and there are levels, layers, cool reveals and special access offers coming down the line. There is also a chance for director Shawn Levy or lead actor Hugh Jackman becoming more active in this ARG.So check it out and create an account to login. ARGs & Campaigns News Viral Marketing Hugh JackmanReal SteelShawn LevyWalt Disney Pictureswww.wrb.com
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
“Saving Mr. Banks” Review: Emma Thompson’s Charming Cantankerous Energy Stands Out In This Sentimental Biopic December 13, 2013December 13, 2013It’s never easy to write about writers writing about a movie as iconic as Mary Poppins, but in some odd and charming way Saving Mr. Banks accomplished that. In a day an age where Hollywood producers are vying for the vision and the writer’s are losing it, this film is… Read More
District 9 Cleans Up at Key Art Awards June 12, 2010The Key Art Awards, sponsored by The Hollywood Reporter, honor achievements in artwork and other promotional materials advertising films. Seems right up our alley, right? This year’s 39th annual event was held last night at Vibiana in Los Angeles, and one of our favorites, District 9, had quite the evening…. Read More
We unlocked these yesterday. The codes you need are here: http://www.genreaddict.com/news/real-steel-viral-videos-noisy-boy-uncovered-and-the-mighty-zeus