Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Real Steel” Starts a Viral Campaign

Michael Lee, March 15, 2011June 16, 2011

Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention in Seattle, where the studio has been releasing remote controllers that link to WRB.com. home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller. To see the code and access a new achievement hit the jump.

The L.A. Times’ The Hero Complex wrote an article on the brand new ARG yesterday, with Firstshowing.net writing about it today and they have posted an image with the code (if you can read the image above, input the code, de3e13bcb, to receive your achievement). According to the website’s blog, the ARG stuff will lead somewhere and there are levels, layers, cool reveals and special access offers coming down the line. There is also a chance for director Shawn Levy or lead actor Hugh Jackman becoming more active in this ARG.

So check it out and create an account to login.

ARGs & Campaigns News Viral Marketing Hugh JackmanReal SteelShawn LevyWalt Disney Pictureswww.wrb.com

Post navigation

Previous post
Next post

Related Posts

Possible Viral For Angelina Jolie’s Salt?

April 10, 2010April 10, 2010

If you’ve seen the trailer for Angelina Jolie’s new action film Salt, you know that her title character Evelyn Salt has become a fugitive from the CIA because she may be a Russian Spy. Now, Sony Pictures (District 9, 2012) is asking for your help in finding her. Check out…

Read More

Apollo 18: Big Announcement Tomorrow and Decoder Game Continues

February 16, 2011February 17, 2011

We haven’t heard much in the past few weeks from Apollo 18, but now we may know why. Also, the film’s Twitter page has been aflutter with a contest that can give you some cool moon-based (no pun intended) prizes. Get the details after the break.

Read More

Check Out The New Motion Poster for ‘Conan the Barbarian’

March 3, 2011

We may not have a trailer yet for the upcoming action flick Conan the Barbarian, but the remake to the 1982 film that starred Arnold Schwarzenegger now has a motion poster featuring the new Conan, Jason Momoa. See if for yourself after the break.

Read More

Comments (2)

  1. Pingback: World Robot Boxing League Presents History of “Real Steel” | ARGNet: Alternate Reality Gaming Network
  2. Genre Addict says:
    March 16, 2011 at 2:41 pm

    We unlocked these yesterday. The codes you need are here:
    http://www.genreaddict.com/news/real-steel-viral-videos-noisy-boy-uncovered-and-the-mighty-zeus

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.