Social Network News: ‘Dylan Dog’ and ‘Warrior’ Dan Koelsch, March 19, 2011March 20, 2011 We have two brief updates on films in respect to social networks. Dylan Dog: Dead of Night now has a Facebook page and YouTube page. Also, Lionsgate debuted two posters for Warrior on Facebook. Dylan Dog stars Brandon Routh (Superman Returns) as the title character, a supernatural private eye. Directed by Kevin Munroe, Freestyle Releasing releases the film on April 29th. Check out the new poster for the film below. Warrior, about an alcoholic former boxer who trains to become a mixed martial artist, stars Tom Hardy and Nick Nolte. Gavin O’Connor directed and co-wrote the film, set to be released on September 9th. Check out the two new posters below. Social Networks Viral Marketing Dylan Dog: Dead of NightFacebookPosterWarrior
Mark of the Spider-Man Viral Event Happens Tomorrow! February 13, 2012March 21, 2012When we left off, a twitter account for The Amazing Spider-Man‘s viral campaign had been created and tweeted out coordinates for dead drops in several U.S. cities. Thanks to a comment left by a reader, we now know what the next step in this campaign. Countdowns were discovered, but you had… Read More
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign March 20, 2014March 20, 2014With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is… Read More