“Don’t Go Too Far or You’ll Miss it…” Caleb Hamilton, April 3, 2011April 3, 2011 Tonight while tweeting about the “Agents on a Mission” tour, I stumbled upon what appeared to be just a bunch of Twitbots spamming, trying to get unlucky users to access a malware site. Being the cocky Macbook user that I am (we don’t get viruses), I decided to follow the URL. Exactly what is “it” that you’ll miss if you go too far? Read on to find out…I followed this web address: www.cars-n-deals.com (don’t worry, I’ve already checked it out) and was redirected to Disney/Pixar’s Youtube page.If you watch closely, you’ll quickly realize that something isn’t quite right in the video below. You may even catch a few blatant Pixar references and clues to what is really going on.Listen closely to the lyrics of the “Cars N’ Deals of Emeryville” jingle (or read them below):Cars N’ Deals of Emeryville Just take the big highway West then East Exit Finn road take the nineteenth left Drive about six miles But don’t go too far or you’ll miss it Don’t go too far or you’ll miss itSo what does it mean, “don’t go too far or you’ll miss it…”? Of course this could just be reminding you that if you aren’t looking carefully, you’ll miss the dealership. But of course, if you’re a super spy like Finn McMissile, you’ll quickly catch on and realize that the song is telling you that you’ll miss the next clue. Close to the end of the video there is some distortion that you may not have caught that the first time around. Go back and pause at the :57 mark.Study the paused image and you’ll see another web address: www.chromeA113.com. Once again, it’s safe to type that into your address bar. You’ll once again be redirected to Disney/Pixar’s Youtube page, but a find a different video playing:Pretty neat huh? It looks as though Disney/Pixar is going the Toy Story 3 viral video route.Cars 2 opens in Disney Digital 3D, IMAX 3D and 2D on June 24th Viral Marketing Viral Videos Cars 2ChromeA113DisneyViral marketingViral video
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More
New “Super 8” TV Spot: “It Arrives” May 12, 2011May 12, 2011A new 30 second television spot has been released for Super 8, and it shows a bit more of the destruction that the alien/monster/”It” causes. Our protagonist Joe actually sees the door of the crashed train being smashed open, electrical parts are ripped out of a car, and another car… Read More
Viral Video: DVD Commentary The Movie April 6, 2010I love DVD commentaries, but when I watch a movie with the commentary on, it sort of takes over the film. College Humor has a great video lampooning the practice, and you can watch it after the jump. Read More