“Don’t Go Too Far or You’ll Miss it…” Caleb Hamilton, April 3, 2011April 3, 2011 Tonight while tweeting about the “Agents on a Mission” tour, I stumbled upon what appeared to be just a bunch of Twitbots spamming, trying to get unlucky users to access a malware site. Being the cocky Macbook user that I am (we don’t get viruses), I decided to follow the URL. Exactly what is “it” that you’ll miss if you go too far? Read on to find out…I followed this web address: www.cars-n-deals.com (don’t worry, I’ve already checked it out) and was redirected to Disney/Pixar’s Youtube page.If you watch closely, you’ll quickly realize that something isn’t quite right in the video below. You may even catch a few blatant Pixar references and clues to what is really going on.Listen closely to the lyrics of the “Cars N’ Deals of Emeryville” jingle (or read them below):Cars N’ Deals of Emeryville Just take the big highway West then East Exit Finn road take the nineteenth left Drive about six miles But don’t go too far or you’ll miss it Don’t go too far or you’ll miss itSo what does it mean, “don’t go too far or you’ll miss it…”? Of course this could just be reminding you that if you aren’t looking carefully, you’ll miss the dealership. But of course, if you’re a super spy like Finn McMissile, you’ll quickly catch on and realize that the song is telling you that you’ll miss the next clue. Close to the end of the video there is some distortion that you may not have caught that the first time around. Go back and pause at the :57 mark.Study the paused image and you’ll see another web address: www.chromeA113.com. Once again, it’s safe to type that into your address bar. You’ll once again be redirected to Disney/Pixar’s Youtube page, but a find a different video playing:Pretty neat huh? It looks as though Disney/Pixar is going the Toy Story 3 viral video route.Cars 2 opens in Disney Digital 3D, IMAX 3D and 2D on June 24th Viral Marketing Viral Videos Cars 2ChromeA113DisneyViral marketingViral video
Ok Go Covers “The Muppets” Theme Song August 24, 2011August 24, 2011Yesterday marked the release of The Muppets’ Green Album. The album has a mix of contemporary bands covering famous songs that the Muppets have sung throughout the many years. Along with the release of the new album, Disney has debuted the new video for Muppet Show Theme Song by Ok… Read More
Black Dynamite Film and Viral Campaign Review January 22, 2010January 22, 2010In September 2009, /Film ran the teaser trailer for director Scott Sanders’ Black Dynamite, a comedy based on the blaxploitation films of the 1970s. Directed by Scott Sanders and written by Michael Jai White, the film focuses around the main character of Black Dynamite, played by Michael Jai White (The… Read More
‘The Counselor’ Viral Clip Has Michael Fassbender Buying Sexy Lingerie October 16, 2013Michael Fassbender may not be interested in doing an Oscar Campaign for 12 Years A Slave, but the guy sure does love to get into a viral marketing campaign mood. Last year we saw him in a couple of viral videos for Ridley Scott’s Prometheus. Now he is doing it… Read More