Don’t Just Watch TV, Interact with TV! NBC Goes “Live”! Caleb Hamilton, April 17, 2011April 18, 2011 Last month, NBC began testing a new feature that would allow viewers to interact with other viewers during the shows they were watching. You could play trivia games, vote in polls and more during a live broadcast of The Office, The Celebrity Apprentice or The Biggest Loser. NBC has officially launched this interactive application, NBC Live. You can access NBC Live on NBC’s website or on your iPad in an application available for free in the App Store. Not all NBC shows will work with the NBC Live application though; you’re still limited to the three programs from the beta test, though NBC will be adding one more: The Voice (which premieres on April 26th at 9 PM EST). The app allows fans to engage while watching their favorite shows and can access exclusive content including a moderated social stream, factoids and commentary from show insiders as well as the aforementioned trivia and games.“NBC.com is dedicated to engaging fans, and NBC Live is all about connecting with your favorite show and others who love that show as much as you do,” said Vivi Zigler, President of NBCUniversal Digital Entertainment. “We want to provide a place for fans to gather and provide them with unique insider information about each episode as it airs. It creates a live viewing experience that they can’t get anywhere else.”You can view a video demo of the iPad applicaton with The Office’s Rainn Wilson at the NBC Live site. Social Networks Viral Marketing NBCNBC Live
“X-Men: First Class” X-Pert Series: Nicholas Hoult Answers Questions About Beast March 23, 2011March 23, 2011In early February, 20th Century Fox launched the X-Men: First Class Facebook page to reveal the film’s first teaser trailer. It was then announced that fans could ask the cast and crew questions through a feature called ‘X-Perts’. Earlier this month, First Class producer and director of the first two… Read More
Tribeca Film Fest Announces New Transmedia Award August 7, 2012The Tribeca Film Festival announced today that they would be creating a new award for transmedia projects to “celebrate new trends in digital media and recognize these transmedia creators who employ an innovative, interactive, web-based or multi-platform approach to story creation.” More after the break. Read More
Viral Video for Toy Story 3 Discovered April 26, 2010April 26, 2010It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which… Read More