Don’t Just Watch TV, Interact with TV! NBC Goes “Live”!

Last month, NBC began testing a new feature that would allow viewers to interact with other viewers during the shows they were watching. You could play trivia games, vote in polls and more during a live broadcast of The Office, The Celebrity Apprentice or The Biggest Loser. NBC has officially launched this interactive application, NBC Live.

You can access NBC Live on NBC’s website or on your iPad in an application available for free in the App Store. Not all NBC shows will work with the NBC Live application though; you’re still limited to the three programs from the beta test, though NBC will be adding one more: The Voice (which premieres on April 26th at 9 PM EST). The app allows fans to engage while watching their favorite shows and can access exclusive content including a moderated social stream, factoids and commentary from show insiders as well as the aforementioned trivia and games.

“NBC.com is dedicated to engaging fans, and NBC Live is all about connecting with your favorite show and others who love that show as much as you do,” said Vivi Zigler, President of NBCUniversal Digital Entertainment. “We want to provide a place for fans to gather and provide them with unique insider information about each episode as it airs. It creates a live viewing experience that they can’t get anywhere else.”

You can view a video demo of the iPad applicaton with The Office’s Rainn Wilson at the NBC Live site.