Don’t Just Watch TV, Interact with TV! NBC Goes “Live”! Caleb Hamilton, April 17, 2011April 18, 2011 Last month, NBC began testing a new feature that would allow viewers to interact with other viewers during the shows they were watching. You could play trivia games, vote in polls and more during a live broadcast of The Office, The Celebrity Apprentice or The Biggest Loser. NBC has officially launched this interactive application, NBC Live. You can access NBC Live on NBC’s website or on your iPad in an application available for free in the App Store. Not all NBC shows will work with the NBC Live application though; you’re still limited to the three programs from the beta test, though NBC will be adding one more: The Voice (which premieres on April 26th at 9 PM EST). The app allows fans to engage while watching their favorite shows and can access exclusive content including a moderated social stream, factoids and commentary from show insiders as well as the aforementioned trivia and games.“NBC.com is dedicated to engaging fans, and NBC Live is all about connecting with your favorite show and others who love that show as much as you do,” said Vivi Zigler, President of NBCUniversal Digital Entertainment. “We want to provide a place for fans to gather and provide them with unique insider information about each episode as it airs. It creates a live viewing experience that they can’t get anywhere else.”You can view a video demo of the iPad applicaton with The Office’s Rainn Wilson at the NBC Live site. Social Networks Viral Marketing NBCNBC Live
“Real Steel” Trailer Debuts Online May 10, 2011We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
Hukilau Brings Slate App to iPad April 20, 2010You may remember the website Hukilau that we first reported on in January. The service helps provide low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” Now the company has a made a movie slate for your Apple iPad. Check it… Read More
See New “Monsters University” Trailer Early By Submitting Throwback Thursday Photo April 23, 2013Briefly: If you want to be one of the first people to see the new trailer for Monsters University, then submit a Throwback Thursday photo of yourself to this link. Any picture of you from back in the day will do, but make it good. The trailer comes out on… Read More