“Super 8” Theater Standee Plays Trailer Inside Dan Koelsch, May 10, 2011 Briefly: Peter at /Film discovered a really cool theater standee for Super 8 that actually plays the trailer when you look inside the “8” on the side. See his video showing it in action here. Pretty nifty, though I’m not sure how many people walking by would even notice the opening (which could be part of the nerdy charm). Viral Marketing Super 8Theater Standee
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
Inglourious Basterds: Making of Nation’s Pride September 13, 2009September 13, 2009As we reported early last month, Apple has on their site the trailer for Nation’s Pride, the fake film at the center of the Inglourious Basterds’ storyline. Apple released another featurette on Thursday for Quentin Tarantino’s Inglourious Basterds, which opened at the end of August. The featurette, titled “Making of… Read More
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More