Dimension Films Would Rather Find Release Date for “Apollo 18” Than Update Its Viral Campaign Michael Lee, June 1, 2011June 1, 2011 In what was suppose to be one rather exciting viral marketing campaigns of 2011, has turned into a figment of your imagination. Perhaps it’s due to the fact that Apollo 18 cannot find a solid release date. Box Office Mojo is reporting that the release date has shifted for a fifth time. The film is now scheduled to be released on September 2nd. Previously the film was set for an August 26th release date. Before that the film was scheduled for a January 2012 release. Given that there has been no updates to the viral , it seems rather obvious that Dimension films would turn its attention to finding release date they can settle on. I was rather excited for this viral campaign. It had the conspiracy theory factor going for it and who doesn’t love a good conspiracy theory. The viral came with everything: Photos, videos, and a blog with documents revealing what happened to Apollo 18 and why we never went back. All of which explained why man has not returned to the moon in over forty years. But alas, with the unstable scheduling date, I doubt that we will ever see any updates for this film.You can click on the link to view the history of the Apollo 18 viral and how it reach its end. News Viral Marketing Apollo 18
“Evil Dead” Remake Gets Interactive Homepage March 9, 2013March 9, 2013The Evil Dead dead opened at SXSW this weekend, but most of us will have to wait until April 5th to see if the horror flick lives up to the cult classic. Fortunately, the film’s website lets you explore the haunted cabin that the main characters get holed up in…. Read More
Tron Legacy Viral Adds Countdown to New Trailer? February 15, 2010August 17, 2010Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity… Read More
Scott Pilgrim Stars Vs. Atlanta Weather Report August 10, 2010August 10, 2010Scott Pilgrim vs. The World stars Michael Cera and Jason Schwartzman stopped by Good Day Atlanta this morning to provide a very humorous weather report. Watch the video, found by Collider on director Edgar Wright’s official website, after the jump. Scott Pilgrim opens this Friday. Read More