Dimension Films Would Rather Find Release Date for “Apollo 18” Than Update Its Viral Campaign Michael Lee, June 1, 2011June 1, 2011 In what was suppose to be one rather exciting viral marketing campaigns of 2011, has turned into a figment of your imagination. Perhaps it’s due to the fact that Apollo 18 cannot find a solid release date. Box Office Mojo is reporting that the release date has shifted for a fifth time. The film is now scheduled to be released on September 2nd. Previously the film was set for an August 26th release date. Before that the film was scheduled for a January 2012 release. Given that there has been no updates to the viral , it seems rather obvious that Dimension films would turn its attention to finding release date they can settle on. I was rather excited for this viral campaign. It had the conspiracy theory factor going for it and who doesn’t love a good conspiracy theory. The viral came with everything: Photos, videos, and a blog with documents revealing what happened to Apollo 18 and why we never went back. All of which explained why man has not returned to the moon in over forty years. But alas, with the unstable scheduling date, I doubt that we will ever see any updates for this film.You can click on the link to view the history of the Apollo 18 viral and how it reach its end. News Viral Marketing Apollo 18
Comic-Con Video: J.J. Abrams and Joss Whedon Panel Includes Talk About Super 8 July 27, 2010One of the panels I was sad to miss at Comic-Con this year was Entertainment Weekly’s “The Visionaries” featuring J.J. Abrams and Joss Whedon. The discussion briefly turned to Abrams’ newest project Super 8, including when shooting starts. You can read the transcript of the Super 8 section (provided by… Read More
“Apollo 18” Gets New Trailer and Release Date, Along With A Space Race Timeline June 24, 2011The musical chairs game that is Apollo 18‘s release date continues. After previously scheduled openings in March, April, August, and even next January, September 2nd has become the new day the found footage sci fi horror opens in theaters. With the new date comes a new trailer from Yahoo that… Read More
Feedback: What Did You Think of “9”? September 9, 2009October 2, 2009Shane Acker’s 9 releases today on the perfectly-timed date of 9/9/09. The Tim Burton-produced CG animated film has earned a lot of buzz due to it’s stunning visuals and an impressive teaser trailer, which you can check out below: The film centers around a group of dolls that have been… Read More