Dimension Films Would Rather Find Release Date for “Apollo 18” Than Update Its Viral Campaign Michael Lee, June 1, 2011June 1, 2011 In what was suppose to be one rather exciting viral marketing campaigns of 2011, has turned into a figment of your imagination. Perhaps it’s due to the fact that Apollo 18 cannot find a solid release date. Box Office Mojo is reporting that the release date has shifted for a fifth time. The film is now scheduled to be released on September 2nd. Previously the film was set for an August 26th release date. Before that the film was scheduled for a January 2012 release. Given that there has been no updates to the viral , it seems rather obvious that Dimension films would turn its attention to finding release date they can settle on. I was rather excited for this viral campaign. It had the conspiracy theory factor going for it and who doesn’t love a good conspiracy theory. The viral came with everything: Photos, videos, and a blog with documents revealing what happened to Apollo 18 and why we never went back. All of which explained why man has not returned to the moon in over forty years. But alas, with the unstable scheduling date, I doubt that we will ever see any updates for this film.You can click on the link to view the history of the Apollo 18 viral and how it reach its end. News Viral Marketing Apollo 18
Viral Marketing “The World’s End” Creators Release Interactive Screenplay Of “Shaun Of The Dead” August 6, 2013The new film, The World’s End, is almost upon us and because it’s the third movie in Edgar Wright’s “Cornetto Trilogy”, it’s only appropriate that they give some love to the film that started it all: Shaun of the Dead. On The World’s End site, you can now pull up… Read More
You Had One Job, Sony! “Elysium” and “RoboCop” Each Pushed Back Several Months October 16, 2012October 16, 2012As of yesterday morning, there were only two viral campaigns on the horizon for 2013, Elysium and RoboCop, and both are being released by Sony’s Columbia Pictures. However, yesterday afternoon Sony announced new dates for the two films, as well as Cloudy With a Chance of Meatballs 2. Details after… Read More
Dress Up As A Superhero To Help Will Ferrell and Dreamworks Animation Break a World Record September 17, 2010October 3, 2010Will Ferrell made quite a splash at Comic-Con this year by showing up in costume as his animated title character for Dreamwork Animations’ Megamind. Now Ferrell looks to make an even bigger splash, this time in the record books, as a shrewd publicity stunt has been set in motion to… Read More