What Is The #Super8Secret? Dan Koelsch, June 2, 2011 Briefly: While that may seem like a loaded question with such a secretive movie and viral campaign, a new viral website has popped up (via @Super8Movie) that asks just that. We have nothing to go on, so check out Super8Secret.com and give us your best guess on what this is all about. What is the #Super8Secret? ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
Ford Creates Reality Show To Promote Focus January 20, 2011Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break. Read More
Picture Slowly Being Revealed on Tron Legacy Zero Hour Site February 18, 2010August 17, 2010Update: It’s actually text, not a picture. You can currrently make out a few random letters. As the countdown on the Tron Legacy Zero Hour site gets closer to February 24th, we’ve gotten a lot of updates on the viral. Today we have a new tidbit regarding that site that… Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More