“Green Lantern” Introduces Interactive Sector Map and Street Recruiting Dan Koelsch, June 13, 2011June 13, 2011 Warner Bros. looks to be ramping up their marketing for the DC superhero film Green Lantern, which is set to be released in theaters this Friday. After the break, learn about an Interactive Sector Map that lets you search for Green Lanterns, as well as a contest that could get you an advance screening of the movie. The Green Lantern Interactive Sector Map shows how the area in space the Green Lantern Corps. protect is divided into sectors, with one Green Lantern per sector. There are 3,600 sectors, and you can actually become a Lantern and get your own by connecting with Facebook. Fans of Green Lantern should remember the concept of Space Sectors from the comic books series, and the numbers famously given to your favorite Lanterns are honored here. For instance, Hal Jordan’s profile shows him protecting Space Sector 2814. While the benefit for interacting with the site and getting a sector may seem minimal (other people will see your name if they find your sector, and you can see what sectors your Facebook friends have), this is a good way to introduce yourself to many of the key Green Lanterns you’ll see in the film.A more rewarding marketing scheme for Green Lantern followers comes from the official Facebook page. Cities around North America will have illuminated Green Lantern symbols, and if you find them, you can get prizes like local preview screenings, limited edition T-shirts, light-up “Green Lantern” rings, “Green Lantern: Emerald Knights” Blu-ray combo packs and more. Clues are given out in various ways to the locations, and unfortunately we are a bit late on this, so some cities have already done their contest. There are a few more left, so check out the details here.Green Lantern, starring Ryan Reynolds in the title role, opens in theaters on June 17th in 3D. Source: Brendon Escalona, Sector #2861 Viral Marketing Green Lantern
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More
Super 8 Viral Update: Audio Folder and New Print Out September 12, 2010September 12, 2010While the latest flare in the Super 8 viral campaign has been the updates to the Rocket Poppeteers website (along with the ice cream’s presence at Comic-Con), there’s still that pesky remote computer on Scariest Thing I Ever Saw (STIES). The PDP 11 computer now has a new print out… Read More
Toy Story 3 DVD Bonus Videos Revealed October 12, 2010The biggest animated film of all time is coming to DVD and Blu-Ray in just a few weeks, but the official Toy Story 3 YouTube page has revealed some previews of the bonus videos that are featured on the DVD. Watch the videos after the break. Read More