Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Wrigley’s Gum Needs Your Help To Hunt The Red Skull

Alex Gerage, June 14, 2011

While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product tie-ins and promotional campaigns to emerge in the coming weeks. One such campaign is Marvel and Wrigley’s “Hunt for the Red Skull” game. Hit the jump for details on how chewing gum can bring you closer to catching the Red Skull … and $100,000.

At CaptainAmericaQuest.com, visitors are treated to a map of Eastern Europe with little Hydra logos scattered across the different countries. As one moves the viewfinder over a logo, it enlarges, and clicking it will open a box to put in your “code,” found under the caps of qualifying Wrigley’s products. Doing so should not only present you with some images from the film (which TheDailyBlam! seems to have uncovered) but will also qualify you for a number of prizes, the grandest being $100,000.

If chewing gum is not your style, or if you are just feeling nostalgic and patriotic, check out this World War II era poster for the film (above).  Drawn by Marvel artist Paolo Rivera, the poster evokes imagery from Marvel’s very first Captain America comic. While I would have already made room in my house for such art if it could be bought, unfortunately, only 100 copies of the poster were printed. A few were handed out at this past weekend’s Hero Complex Film Festival in Los Angeles, and the rest were given to cast and crew for the film. Oh well, I guess if anyone deserves to own this really cool poster, it’s them.

 

Captain America hits theaters July 22nd.

Viral Marketing Captain America: The First AvengerMarvelThorWrigley'sX-Men: First Class

Post navigation

Previous post
Next post

Related Posts

Transformers 2: Receive a Call from Optimus Prime!

October 5, 2009October 5, 2009

With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for…

Read More

SNL Takes On Dolphins, Seinfeld, and The Kardashians

November 6, 2011

Last night on NBC’s Saturday Night Live, actor Charlie Day hosted with Maroon 5 as the musical guest. There were three movie/TV-related skits, including Day making a dolphin movie, Day as a cop who doesn’t watch television, and of course a Kim Kardashian divorce special. Watch all the videos after…

Read More

Tron Legacy Viral Is Back, Tron Night 2010 Announced

October 8, 2010October 9, 2010

The intense viral campaign and ARG for Disney’s Tron Legacy took a break back in May (not including its brief yet extensive presence at Comic-Con), but now with only two months until the film’s release, it’s back, and presumably in full force. Get the details on the latest viral puzzle…

Read More

Comment

  1. Pingback: “Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts … | CRBiDS.COM

Comments are closed.

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.