Wrigley’s Gum Needs Your Help To Hunt The Red Skull Alex Gerage, June 14, 2011 While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product tie-ins and promotional campaigns to emerge in the coming weeks. One such campaign is Marvel and Wrigley’s “Hunt for the Red Skull” game. Hit the jump for details on how chewing gum can bring you closer to catching the Red Skull … and $100,000. At CaptainAmericaQuest.com, visitors are treated to a map of Eastern Europe with little Hydra logos scattered across the different countries. As one moves the viewfinder over a logo, it enlarges, and clicking it will open a box to put in your “code,” found under the caps of qualifying Wrigley’s products. Doing so should not only present you with some images from the film (which TheDailyBlam! seems to have uncovered) but will also qualify you for a number of prizes, the grandest being $100,000.If chewing gum is not your style, or if you are just feeling nostalgic and patriotic, check out this World War II era poster for the film (above). Drawn by Marvel artist Paolo Rivera, the poster evokes imagery from Marvel’s very first Captain America comic. While I would have already made room in my house for such art if it could be bought, unfortunately, only 100 copies of the poster were printed. A few were handed out at this past weekend’s Hero Complex Film Festival in Los Angeles, and the rest were given to cast and crew for the film. Oh well, I guess if anyone deserves to own this really cool poster, it’s them. Captain America hits theaters July 22nd. Viral Marketing Captain America: The First AvengerMarvelThorWrigley'sX-Men: First Class
Viral Video Round Up: Toy Story, Guy Ritchie, Captain Planet, Aziz Ansari, Dark Knight Rises, And More! September 5, 2011September 5, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More
Watch Episode 2 of “The Beauty Inside” August 23, 2012Toshiba and Intel’s social film The Beauty Inside debuted its second episode today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More