Learn About Captain America’s Shield In Featurette Sponsored By Norton Dan Koelsch, June 19, 2011 Symantec’s Norton antivirus and computer protection line of software is a staple in the tech industry, but it doesn’t hurt to team up with a summer blockbuster. Finding an enlightened connection between their software and Marvel’s Captain America, Norton brings us a featurette called “Behind the Shield” via their Facebook page. The video gives a good look at the film and has some insightful interviews with director Joe Johnston, star Chris Evans, the prop master and more. Check it out after the break. Captain America opens in theaters on July 22nd.Source: FirstShowing.net Social Networks Viral Marketing Viral Videos Captain AmericaMarvelNortonThe Avengers
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Salt: Day X Exists Mission 2 Now Live May 26, 2010May 26, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has interactive story you can participate at their official website. Every week there is a new mission, last week you were first contacted by Evelyn Salt (Jolie) and forced to lie to your boss. This week your photography skills are… Read More
Salt: Day X Exists Mission 5, “Signal Diverter”, Now Live June 16, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt had you listen in on meeting between high level members of the Day X group, and this… Read More