“Apollo 18” Gets New Trailer and Release Date, Along With A Space Race Timeline Dan Koelsch, June 24, 2011 The musical chairs game that is Apollo 18‘s release date continues. After previously scheduled openings in March, April, August, and even next January, September 2nd has become the new day the found footage sci fi horror opens in theaters. With the new date comes a new trailer from Yahoo that is leaner and possibly more effective. Check out the trailer after the break, along with a new app on the Apollo 18 Facebook page that could give some clues to the events of the film.The “Missions” app on the Apollo 18 Facebook page has a neat timeline of the Apollo missions and the Space Race between the United States and the Soviet Union that lasted almost 20 years. If you check out the entries on the timeline, there are some clues to how the film’s secret Apollo 18 mission came about. We’ve already learned most of it from the viral campaign, but it’s still worth checking out to see if there’s anything we missed. ARGs & Campaigns Social Networks Viral Marketing Viral Videos Apollo 18FacebookTrailer
FOX’s “Terra Nova” Starts Viral Campaign August 10, 2011One of the most anticipated new shows this Fall is the FOX sci fi drama Terra Nova from executive producer Steven Spielberg. The series is about a group of colonists from 2149 who travel back in time and settle on prehistoric Earth since the human race is facing extinction in… Read More
Watch Steven Soderbergh’s Silent ‘Raiders Of The Lost Ark’ In Black And White September 23, 2014September 23, 2014It’s interesting to see what kinds of videos go viral. There’s the fan based content. Then there’s the viral marketing. But what retired director Steven Soderbergh does for Raiders of the Lost Ark is actually quite interesting. Soderberg says transformed the colorful and spectacular Raiders of the Lost Ark into… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More