“Apollo 18” Gets New Trailer and Release Date, Along With A Space Race Timeline Dan Koelsch, June 24, 2011 The musical chairs game that is Apollo 18‘s release date continues. After previously scheduled openings in March, April, August, and even next January, September 2nd has become the new day the found footage sci fi horror opens in theaters. With the new date comes a new trailer from Yahoo that is leaner and possibly more effective. Check out the trailer after the break, along with a new app on the Apollo 18 Facebook page that could give some clues to the events of the film.The “Missions” app on the Apollo 18 Facebook page has a neat timeline of the Apollo missions and the Space Race between the United States and the Soviet Union that lasted almost 20 years. If you check out the entries on the timeline, there are some clues to how the film’s secret Apollo 18 mission came about. We’ve already learned most of it from the viral campaign, but it’s still worth checking out to see if there’s anything we missed. ARGs & Campaigns Social Networks Viral Marketing Viral Videos Apollo 18FacebookTrailer
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More
Mysterious ‘It Starts With the Flu’ Countdown Ends In One Week, What Is It For? August 31, 2010September 2, 2010Over a year ago, a mysterious website was found by Unfiction members called It Starts With The Flu. On the simple one-page site, a countdown has been running, with the time ending at midnight on the morning of September 8th, just over one week away. The question “Will You Survive?”… Read More
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More