“Apollo 18” Gets New Trailer and Release Date, Along With A Space Race Timeline Dan Koelsch, June 24, 2011 The musical chairs game that is Apollo 18‘s release date continues. After previously scheduled openings in March, April, August, and even next January, September 2nd has become the new day the found footage sci fi horror opens in theaters. With the new date comes a new trailer from Yahoo that is leaner and possibly more effective. Check out the trailer after the break, along with a new app on the Apollo 18 Facebook page that could give some clues to the events of the film.The “Missions” app on the Apollo 18 Facebook page has a neat timeline of the Apollo missions and the Space Race between the United States and the Soviet Union that lasted almost 20 years. If you check out the entries on the timeline, there are some clues to how the film’s secret Apollo 18 mission came about. We’ve already learned most of it from the viral campaign, but it’s still worth checking out to see if there’s anything we missed. ARGs & Campaigns Social Networks Viral Marketing Viral Videos Apollo 18FacebookTrailer
The Viral Campaign for “Thor” and “The Avengers” Begins in Chicago March 21, 2011July 6, 2011I had the opportunity to attend the Chicago Comic and Entertainment Expo at the massive McCormick Place convention center this past weekend, and while the focus of the three day convention was primarily comic books, the heavy presence by Marvel presented a few movie related surprises. Not only was Thor… Read More
NBC Comic-Con Sweepstakes for The Event and The Cape July 15, 2010NBC’s FanIt initiative takes audience participation to a whole new level. By helping to promote shows by using social networks and other fun activities, you win points. What do those points get you? Well, for one, a chance to get VIP status at Comic-Con panels for new shows The Event… Read More
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More