Month: June 2011

Wrigley’s Gum Needs Your Help To Hunt The Red Skull

Wrigley’s Gum Needs Your Help To Hunt The Red Skull

While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product tie-ins and promotional campaigns to…

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Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next?

Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next?

The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean for viral marketing? Read my…

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