Begin Your Harry Potter Quest Before It All Ends Michael Lee, July 11, 2011July 12, 2011 Harry Potter the Quest is a new interactive way for fans to prove how much of a Harry Potter enthusiast they are to themselves and their friends. This new site has Potter fans proving their loyalty by having them play games, viewing exclusive first looks, and hearing some samples of the music. And if you choose to register yourself for this quest, you will be rewarded points. More points will be given out as you play more games and explore the site. Hit the jump to see what prizes will be rewarded based on how many points you earn.As with all rewards, you will be given a deeper look into the world of Harry Potter. But this isn’t just your usual unlocking a video or new image kind of reward. You also are given the chance to win some very cool Potter related prizes. DVDs/Blu-Rays, soundtracks, and maybe even Potter memorabilia are up for grabs. Some of these games are defeating dementors or taking a photo to create Undesirable No. 1 Posters, a feature we had posted earlier when Part 1 was released. Videos include cast member memories and in depth character analysis. The site doesn’t make it hard to earn these points. Accumulating them is another question, they reward you with so few little points, its does become a little daunting when you see you competition’s score. Some of these games are as simple as just clicking on photos, while others are just sitting back and viewing short clips. This is possibly your final chance to explore the world of Potter outside of the books or movies as there presumably won’t be any more Potter related written works for quite some time.So for now, enjoy the site, earn points, watch the final chapter this Friday! News Viral Marketing Harry Potter and the Deathly Hallows Part 2
“The Sitter” Has Been Getting Some Hilarious Voicemail! September 15, 2011Earlier this week, we reported the start of a viral campaign for 20th Century Fox’s upcoming release The Sitter, starring Jonah Hill in the title role. Allied-THA distributed flyers with Jonah’s picture and a phone number to call with the message “Need a sitter?” Since the initial report, thousands of… Read More
Viral Campaign for Disney’s “Tron” Sequel July 21, 2009August 17, 2010A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens: That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’: That… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More