7 Chances to Get Early Access to “Pottermore”! Caleb Hamilton, July 31, 2011 The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy: you’ll have to find the Magical Quill.You may want to brush up on your Harry Potter trivia if you want early access to this online Harry Potter haven. From now until August 6th, a clue will be revealed at the Pottermore website that will lead aspiring wizards (and muggles alike) to a Magical Quill. Once the quill has been found, you must quickly submit your registration info because there will be a limited number of spaces available each day.“What’s the Magical Quill?” those of you, who aren’t die hard Potter fans, may ask? The Pottermore Insider, the site’s official blog, explains it best:The Magical Quill detects the birth of a magical child and writes their name down in a large book. Every year, Professor McGonagall checks the book and sends owls to the children who are turning eleven, to inform them that they have a place at Hogwarts.Each day, a clue will come from one of the books, for example, on Day 1 the clue will come from Harry Potter and the Sorcerer’s Stone and so on.Here’s an example of a clue and how to answer it to find the Quill:How many books are there in the Harry Potter series? Multiply this number by 10.There are of course, 7 books in the series, multiplied by 10 is 70. You will add the answer of the clue to the end of this web address: Quill.Pottermore.com (so, www.quill.pottermore.com/70), and that will take you to the location of the Quill that day (the Quill’s location will change everyday). You must remember that finding the quill WILL NOT guarantee you early access. Be sure to keep an eye on the main Pottermore page as the clues will be posted at random times! Good luck and happy hunting!Pottermore will open to the public this October! Social Networks Viral Marketing Harry PotterPottermore
Viral Video Round-Up: Star Wars/Tron Mash-Up and Looks At Two Super Bowl Ads February 3, 2011We have a few random viral videos that fell into our laps today, so let’s get them all out of the way in a Viral Video Round-Up. First we have the ultimate geek mash-up between Star Wars and TRON: Legacy. Finally we have Super Bowl ads, with one Star Wars… Read More
Justin Bieber Attacked By “That Awkward Moment” Twitter Account January 30, 2014January 30, 2014Twitter is easily the best way to send out a 140 character mirco-blog that can quickly go viral. As seen on Marvel vs. Star Wars Twitter battle, it is also one of the places to get into a heated argument. Okay, maybe the Marvel and Star Wars Twitter feud was… Read More
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More