7 Chances to Get Early Access to “Pottermore”! Caleb Hamilton, July 31, 2011 The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy: you’ll have to find the Magical Quill.You may want to brush up on your Harry Potter trivia if you want early access to this online Harry Potter haven. From now until August 6th, a clue will be revealed at the Pottermore website that will lead aspiring wizards (and muggles alike) to a Magical Quill. Once the quill has been found, you must quickly submit your registration info because there will be a limited number of spaces available each day.“What’s the Magical Quill?” those of you, who aren’t die hard Potter fans, may ask? The Pottermore Insider, the site’s official blog, explains it best:The Magical Quill detects the birth of a magical child and writes their name down in a large book. Every year, Professor McGonagall checks the book and sends owls to the children who are turning eleven, to inform them that they have a place at Hogwarts.Each day, a clue will come from one of the books, for example, on Day 1 the clue will come from Harry Potter and the Sorcerer’s Stone and so on.Here’s an example of a clue and how to answer it to find the Quill:How many books are there in the Harry Potter series? Multiply this number by 10.There are of course, 7 books in the series, multiplied by 10 is 70. You will add the answer of the clue to the end of this web address: Quill.Pottermore.com (so, www.quill.pottermore.com/70), and that will take you to the location of the Quill that day (the Quill’s location will change everyday). You must remember that finding the quill WILL NOT guarantee you early access. Be sure to keep an eye on the main Pottermore page as the clues will be posted at random times! Good luck and happy hunting!Pottermore will open to the public this October! Social Networks Viral Marketing Harry PotterPottermore
Viral Video of the Week: Avatar Wars December 27, 2009December 26, 2009We’ve already shown two great viral videos from this week (see them here and here), so I had to pull from the last two weeks to find this gem below. It’s a video parody that combines Avatar with several other films to show a trailer for a war of real… Read More
Interview: James Erwin talks “Rome Sweet Rome”, Reddit, And Jeopardy November 4, 2011A little over a week ago, I debuted an article about how one man’s response to a question on Reddit landed him a Hollywood agent and a Warner Bros. movie deal. At the time, we had little detail on what actually went into the process, but that’s all changed, as… Read More
Super 8 Viral: Rocket Poppeteers Certificates Mailed Out December 22, 2010You may have forgotten by now, but you were probably one of the smart people who signed up to become a Rocket Poppeteers astronaut at the end of July. After many months of waiting, it looks like some candidates have been accepted into the training program, as they got mailed… Read More