7 Chances to Get Early Access to “Pottermore”! Caleb Hamilton, July 31, 2011 The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy: you’ll have to find the Magical Quill.You may want to brush up on your Harry Potter trivia if you want early access to this online Harry Potter haven. From now until August 6th, a clue will be revealed at the Pottermore website that will lead aspiring wizards (and muggles alike) to a Magical Quill. Once the quill has been found, you must quickly submit your registration info because there will be a limited number of spaces available each day.“What’s the Magical Quill?” those of you, who aren’t die hard Potter fans, may ask? The Pottermore Insider, the site’s official blog, explains it best:The Magical Quill detects the birth of a magical child and writes their name down in a large book. Every year, Professor McGonagall checks the book and sends owls to the children who are turning eleven, to inform them that they have a place at Hogwarts.Each day, a clue will come from one of the books, for example, on Day 1 the clue will come from Harry Potter and the Sorcerer’s Stone and so on.Here’s an example of a clue and how to answer it to find the Quill:How many books are there in the Harry Potter series? Multiply this number by 10.There are of course, 7 books in the series, multiplied by 10 is 70. You will add the answer of the clue to the end of this web address: Quill.Pottermore.com (so, www.quill.pottermore.com/70), and that will take you to the location of the Quill that day (the Quill’s location will change everyday). You must remember that finding the quill WILL NOT guarantee you early access. Be sure to keep an eye on the main Pottermore page as the clues will be posted at random times! Good luck and happy hunting!Pottermore will open to the public this October! Social Networks Viral Marketing Harry PotterPottermore
Comic-Con: True Blood Comic Released July 22, 2010July 22, 2010For those lucky enough to be attending Comic-Con this week, head along to the IDW booth. There you’ll be able to get your hands on 2 limited edition copies of the new True Blood comic book that has been released to compliment the successful HBO TV show. Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
Try the “People Like Us” Interactive Locations Map June 27, 2012June 27, 2012Dreamworks’ People Like Us is a comedy/drama about a fast-talking salesman (Chris Pine) who finds out he has a sister (Elizabeth Banks) after their father dies. He is supposed to deliver the father’s inheritance to her, but he has his own money issues. The film opens up this weekend, and… Read More