Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
Viral Campaign for Disney’s “Tron” Sequel July 21, 2009August 17, 2010A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens: That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’: That… Read More
“Puzzles” is Finally Open! January 2, 2012January 3, 2012During tonight’s episode of How I Met Your Mother, Ted and Barney spontaneously decide to open the bar, Puzzles, which they discussed (while drunk) back in the 2009 episode, “Three Days of Snow”. When they open it in Ted’s apartment, hilarity ensues. If the episode itself isn’t funny enough for… Read More
Check Out The New Motion Poster for ‘Conan the Barbarian’ March 3, 2011We may not have a trailer yet for the upcoming action flick Conan the Barbarian, but the remake to the 1982 film that starred Arnold Schwarzenegger now has a motion poster featuring the new Conan, Jason Momoa. See if for yourself after the break. Read More