Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
Salt: Day X Exists Mission 8, “Sniper”, Now Live July 7, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you secretly take photographs of a Day X package. This week, your shooting skills are put… Read More
Watch the “Galaxy Quest” Mockumentary Online February 6, 2011Galaxy Quest is one of my favorite space comedies, as it perfectly parodies the Star Trek universe without trashing it. The film is about over-the-hill actors from a Star Trek-like TV series (called Galaxy Quest, of course) who have to go a real-life space adventure. Just before the film was… Read More
Viral Video: We Are The World 25 February 13, 2010In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support… Read More