Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
Watch Toy Story 3 Audition Videos August 14, 2010While the film has been out for almost two months now, we are still seeing some cool viral videos from Disney Pixar for Toy Story 3. After the break, see the audition videos for some of the new characters, including the most recent one from Lotso. The videos are a… Read More
Mission Icefly Website Slowly Reveals Cities June 27, 2011June 27, 2011Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and… Read More
Watch This: Funny People Red Band Trailer July 8, 2009July 8, 2009One of our newest viral campaigns, Funny People, has just released a red band trailer, and it shows a lot more than the green band trailer does (playing in front of Transformers: Revenge of the Fallen), including Adam Sandler’s stand-up routine, Seth Rogen’s video-game joke and Seth Rogen in general,… Read More