Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
25 New Images From “X-Men: Days Of Future Past” Viral Site April 12, 2014We recently posted a viral video promoting X-Men Days Of Future Past, which focused on the 25 moments in history changed by humans and mutants from 1968 – 2018. From moments like the Kennedy Assassination, and the Chernobyl diaster, to the Mad Cow Disease Breakout in 1996 and Guantanamo Bay,… Read More
The Winner for Best Tumblr Goes to “Joffrey Bieber” April 24, 2013There’s a beast in every man, and it stirs when you put Photoshop in his hands. It’s hard to find someone worth hating more than young King Joffrey on HBO’s Game of Thrones. Fortunately, Justin Bieber exists. Some clever person put two and two together to make the Joffrey Bieber… Read More
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More