Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
ViralCast #14: Comic-Con Review July 27, 2009June 6, 2010In this week’s ViralCast, Dan, Ian, and Scott are joined by our very special guests Kelsey and Rose, who covered Comic-Con for us live from the convention. We go over some of the interesting things that Kelsey and Rose saw as well dig deeper in the viral campaigns put on… Read More
Fan Made Work Internet Demands Stephen Colbert “Restoring Truthiness” Rally September 3, 2010February 2, 2025Nation, it’s no secret. I’m a huge fan of Stephen Colbert. So, naturally, when I heard about the possibility of a “Restoring Truthiness” rally, I had to do my part; and as a member of the liberal media, my role is to report news to you, the Colbert Nation. Let… Read More
Check Out These Fan Made Soundtracks for Tron Legacy, Kick-Ass, Repo Men and More May 11, 2010May 11, 2010Vitaliy Zavadskyy is a freelance composer and self-proclaimed “novice music artist” based in Toronto. Through his popular YouTube and Myspace accounts, he’s been releasing fan made single song film soundtracks for years, most recently posting one for Tron Legacy. Check out that song, as well as ones for Repo Men… Read More