Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
You Might See Warning Signs for “The Darkest Hour” December 1, 2011Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. Read More
1st Annual MovieViral Awards Results! January 15, 2010October 18, 2011Last week we asked you to vote in our forum for the best in various categories of viral marketing for the year. Now we have the results of the each of those polls, so lets tell you who won, as well as what we think about the results. Lets get… Read More
Join The Project Prometheus Community October 7, 2012As the film’s October 9th Blu-ray and DVD release draws near, the official website for 20th Century Fox’s Alien series prequel Prometheus has launched a community page to give fans a chance to interact and learn more about the film. Get the details after the break. Read More