Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
Begin Your Harry Potter Quest Before It All Ends July 11, 2011July 12, 2011Harry Potter the Quest is a new interactive way for fans to prove how much of a Harry Potter enthusiast they are to themselves and their friends. This new site has Potter fans proving their loyalty by having them play games, viewing exclusive first looks, and hearing some samples of… Read More
High Res Image From “Prometheus” Unlocked on Viral Website Through Morse Code March 6, 2012March 21, 2012The viral campaign continues for the Alien prequel that’s not an Alien prequel. Ridley Scott’s Prometheus has gone the viral route by focusing on Weyland Corp., including creating an official website where a bit of morse code was found on the About Us page. Find out what it reveals after… Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More