Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
“Parks and Recreation” Wants You to Vote Yes For Knope February 19, 2012With Community off the air and The Office laboring to expel any remaining humor it has left, Parks and Recreation has become the unquestioned top comedy at NBC. With the network’s history of offering great viral websites in conjunction with their comedies’ storylines, it is no surprise Parks and Recreation… Read More
Join the IMF Team With Two Interactive Websites for “Mission: Impossible – Ghost Protocol” December 24, 2011This is the first weekend that Mission: Impossible – Ghost Protocol is out in regular theaters, and if you haven’t had a chance to see, it’s definitely worth your money. You can read our full review here, but if you want to join IMF yourself, then we have two missions… Read More
Journey to Oz Balloon Tour Takes To The Skies To Promote “Oz The Great and Powerful” February 13, 2013Oz The Great and Powerful, Disney’s prequel/retelling of the classic novel “The Wizard of Oz”, opens in theaters on March 8th, but with the world premiere tonight, they are kicking off a high flying marketing campaign that includes fan screenings. Get the details in the press release after the break…. Read More