Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
Enter The IGN “Pacific Rim” Jaeger Design Contest To Win An Assortment Of Fabulous Prizes June 21, 2013June 21, 2013Designing a Jaeger is no small feet, because they’re big…and they have big feet. Anyway, bad jokes aside, apparently the director of Pacific Rim, Guillermo del Toro, wants you to have a go at it yourself and design your very own Jaeger for a chance to win one of three… Read More
Super 8 Updates: Chat Icon Appears and Video Footage From Weirton Set October 9, 2010Today we have a small viral update and video footage of film production in action in Weirton, West Virginia for Super 8, the sci-fi film being produced by J.J. Abrams and Steven Spielberg. First, we have footage of Super 8 being shot on location from William Blakenship (via AICN). Then… Read More
Patton Oswalt Filibusters Plot For “Star Wars: Episode VII” & “The Avengers” Tie-In Movie On “Parks & Rec” April 17, 2013April 18, 2013After turning in one of the most emotionally charged reactions to the Boston Marathon Bombings on Facebook and appearing as The Penguin in College Humor’s parody of Christopher Nolan’s Batman, Patton Oswalt name is back again. This time its for political reasons, but not for gun control or anything serious,… Read More