Mission Icefly: Get Ready For Hunt 3.0! Caleb Hamilton, September 3, 2011 Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one of 6 cities including: Tampa, Kansas City, Philadelphia, Minneapolis, Anaheim and New Orleans. Once the cities are chosen, a scavenger hunt will ensue and a few more lucky people will rescue the coveted Iceflies. What are you waiting for? Go vote! Follow our coverage of the 5 Gum viral campaign here. ARGs & Campaigns Social Networks Viral Marketing FacebookHuman Preservation ProjectMission IceflyTest Subjects Needed
Insert Face Here – Twice December 29, 2009As odd as that sounds, that’s exactly what you get to do! If you can remember back to DAY FOUR of my 12 Days of Viral run, I spoke about the movies that have pages to allow you to “something-fy yourself”, you are given the chance to change yourself into… Read More
“Monsters University” Website Defaced For April Fools April 7, 2013Briefly: We are a bit late on this one, but as the saying goes, it’s better than never. On April Fools, the Monsters University school website was defaced by rival school Fear Tech. The site is back to normal now, but you can see a full image of the destruction… Read More
‘RoboCop’ PSA Aims To Kill Drunk Drivers December 18, 2013December 18, 2013In an attempt to deter drunk driving this holiday season, Sony Pictures RoboCop and the National Highway Safety Administration have teamed for a brand new anti-drunk driving PSA. In it we see our titular hero apprehending suspects with the kind of technology our law enforcement can only dream of. Plus… Read More