Follow “New Girl” Jess On Twitter Dan Koelsch, September 27, 2011 Briefly: FOX’s new comedy New Girl starring Zooey Deschanel has become a hit, and its second episode is tonight at 9pm if you are looking to catch up. To help promote the show, FOX has created a Twitter account for Deschanel’s character Jess. You can follow her adorable tweets at @ItsJessTweets (a reference to her self imposed theme song). You can follow the show itself as well on Twitter, Facebook, and YouTube. Social Networks Viral Marketing FoxNew GirlTwitter
2012: Survival Lottery is a Sham November 6, 2009Looks like Soren was right about keeping an eye on the guy selling the Naaczaal ticket. As we reported earlier today, the scalper gave the name and link to an Isabella St Simon, for whom he supposedly had a personalized ticket. At the time, her website didn’t have anything referencing… Read More
Mission Icefly Website Slowly Reveals Cities June 27, 2011June 27, 2011Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and… Read More
Hawaii Five-0 Viewers To Choose Episode Ending On Twitter As It Airs January 4, 2013January 4, 2013In a television first, a network prime time show will have the ending of an upcoming episode decided by the viewing audience while it airs. An event that’s possible solely because of the communication opportunities technologies like Twitter and social media provide, CBS’ Monday night drama Hawaii Five-0 will have fans vote… Read More