Follow “New Girl” Jess On Twitter Dan Koelsch, September 27, 2011 Briefly: FOX’s new comedy New Girl starring Zooey Deschanel has become a hit, and its second episode is tonight at 9pm if you are looking to catch up. To help promote the show, FOX has created a Twitter account for Deschanel’s character Jess. You can follow her adorable tweets at @ItsJessTweets (a reference to her self imposed theme song). You can follow the show itself as well on Twitter, Facebook, and YouTube. Social Networks Viral Marketing FoxNew GirlTwitter
New “Paranormal Activity: The Marked Ones” Viral Teases Possible Early Screenings December 4, 2013Paranormal Activity: The Marked Ones will have a bit of an international flair. That’s because the spinoff film will focus on a brand new group who are experiencing spiritual terrors that seem to have Latino roots. No doubt this move was made to reach out to the Latino fanbase. Previous… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
NBC Comic-Con Sweepstakes for The Event and The Cape July 15, 2010NBC’s FanIt initiative takes audience participation to a whole new level. By helping to promote shows by using social networks and other fun activities, you win points. What do those points get you? Well, for one, a chance to get VIP status at Comic-Con panels for new shows The Event… Read More