Follow “New Girl” Jess On Twitter Dan Koelsch, September 27, 2011 Briefly: FOX’s new comedy New Girl starring Zooey Deschanel has become a hit, and its second episode is tonight at 9pm if you are looking to catch up. To help promote the show, FOX has created a Twitter account for Deschanel’s character Jess. You can follow her adorable tweets at @ItsJessTweets (a reference to her self imposed theme song). You can follow the show itself as well on Twitter, Facebook, and YouTube. Social Networks Viral Marketing FoxNew GirlTwitter
Comic-Con UPDATED: Play 80’s Video Games At Comic-Con To Win Walk-On Role In “Pixels” July 24, 2014July 25, 2014The upcoming feature film Pixels starring Adam Sandler and Peter Dinklage and directed by Chris Columbus is based on the viral video hit of the same name. The story involves the world being attacked by old school video game characters, so for this year’s Comic-Con, Sony has created an 80’s video game… Read More
Early Signs Of Viral At 2011 Comic-Con July 20, 2011April 25, 2013With Comic-Con 2011, literally, just underway, and it’s only preview night, signs of viral marketing are already rearing their pretty heads. With the likes of viral past, including The Dark Knight, Tron Legacy, and District 9, we can now welcome the films of Elysium, and a possible start of The… Read More
Rumor: What Does “Batman Vs. Superman” Delay Mean For Its Viral Marketing Campaign? January 20, 2014January 21, 2014Following last week’s announcement that the Man of Steel sequel will be delayed until May 6, 2016, a myriad of rumors have emerged explaining why the film was pushed back. Thinking beyond how injured Ben Affleck may be, or the true state of the film’s script, a new report has… Read More