Follow “New Girl” Jess On Twitter Dan Koelsch, September 27, 2011 Briefly: FOX’s new comedy New Girl starring Zooey Deschanel has become a hit, and its second episode is tonight at 9pm if you are looking to catch up. To help promote the show, FOX has created a Twitter account for Deschanel’s character Jess. You can follow her adorable tweets at @ItsJessTweets (a reference to her self imposed theme song). You can follow the show itself as well on Twitter, Facebook, and YouTube. Social Networks Viral Marketing FoxNew GirlTwitter
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
Enter The “Abraham Lincoln: Vampire Hunter” Art Contest on Facebook March 18, 2012March 20, 2012The Facebook page for 20th Century Fox’s Abraham Lincoln: Vampire Hunter is hosting a contest where you can submit your own artwork for a chance to win a private screening of the film. Details after the jump. Read More
“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More