New Mouth-Taped-Shut.com Update Samples Trent Reznor and Atticus Ross’ Score from “The Girl with the Dragon Tattoo” Michael Lee, October 4, 2011October 4, 2011 Mouth-Taped-Shut.com has been doing an excellent job marketing the mystery that shrouds David Fincher’s The Girl with the Dragon Tattoo and its newest update is especially puzzling. In this new video we see the process of a crew painting and cutting the first posters onto a shape of a metal razor-blade. This clip is unnerving and will drive a chill down your spine in the four minute run because of four minutes of Trent Reznor and Atticus Ross’ score that is mixed into this video. The way it matches with the printing process could make your hand shake. Hit the jump to see the entire video.The marketing for The Girl with the Dragon Tattoo isn’t as clean cut as other viral sites and that makes it all the more fun. No games, no scavenger hunts, no tweeting, just a random set of photos from the set or behind the scenes. And this works for this kind of film. News Viral Marketing Viral News Columbia PicturesDavid FincherSony PicturesThe Girl with the Dragon Tattoo
Zombieland goes Viral-ish August 10, 2009June 6, 2010Sony has released a video on YouTube for Zombieland, in which Woody Harrelson and Jesse Eisenberg (in character) give Zombieland Rule #15: Bowling Balls. Watch it below: Apparently there are 47 tips in all, so maybe we’ll see all 47? That would seem way excessive, so I’m guessing Sony will… Read More
Dan’s High Five: 5 Sequels That Actually Ruin the Original November 8, 2009November 14, 2009I’m declaring this sequel month for the High Five, so every week my list will have something to do with film franchises (or at least attempted franchises). This week we tackle the age-old belief that making a sequel to a great movie will ruin the original film itself. Now, there… Read More
ARGs & Campaigns Solve Equation On “Let Me In” Viral Site To Get Prize September 9, 2010October 18, 2011The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to… Read More