New Mouth-Taped-Shut.com Update Samples Trent Reznor and Atticus Ross’ Score from “The Girl with the Dragon Tattoo” Michael Lee, October 4, 2011October 4, 2011 Mouth-Taped-Shut.com has been doing an excellent job marketing the mystery that shrouds David Fincher’s The Girl with the Dragon Tattoo and its newest update is especially puzzling. In this new video we see the process of a crew painting and cutting the first posters onto a shape of a metal razor-blade. This clip is unnerving and will drive a chill down your spine in the four minute run because of four minutes of Trent Reznor and Atticus Ross’ score that is mixed into this video. The way it matches with the printing process could make your hand shake. Hit the jump to see the entire video.The marketing for The Girl with the Dragon Tattoo isn’t as clean cut as other viral sites and that makes it all the more fun. No games, no scavenger hunts, no tweeting, just a random set of photos from the set or behind the scenes. And this works for this kind of film. News Viral Marketing Viral News Columbia PicturesDavid FincherSony PicturesThe Girl with the Dragon Tattoo
Help The Nazis Return to Earth in “Iron Sky” Sequel May 16, 2013I did Nazi that coming! Bad puns aside, this news is a bit surprising. The Finnish indie sci-fi comedy Iron Sky is gearing up for a sequel called Iron Sky The Coming Race, and they are utilizing the same crowdsourcing technique that helped them fund the original film about Nazis… Read More
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy August 30, 2010Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their… Read More