New Mouth-Taped-Shut.com Update Samples Trent Reznor and Atticus Ross’ Score from “The Girl with the Dragon Tattoo” Michael Lee, October 4, 2011October 4, 2011 Mouth-Taped-Shut.com has been doing an excellent job marketing the mystery that shrouds David Fincher’s The Girl with the Dragon Tattoo and its newest update is especially puzzling. In this new video we see the process of a crew painting and cutting the first posters onto a shape of a metal razor-blade. This clip is unnerving and will drive a chill down your spine in the four minute run because of four minutes of Trent Reznor and Atticus Ross’ score that is mixed into this video. The way it matches with the printing process could make your hand shake. Hit the jump to see the entire video.The marketing for The Girl with the Dragon Tattoo isn’t as clean cut as other viral sites and that makes it all the more fun. No games, no scavenger hunts, no tweeting, just a random set of photos from the set or behind the scenes. And this works for this kind of film. News Viral Marketing Viral News Columbia PicturesDavid FincherSony PicturesThe Girl with the Dragon Tattoo
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More
“The Grand Budapest Hotel” Viral Marketing Campaign Launches Zubrowka Film Commission Website February 5, 2014February 5, 2014Last week, we posted an article about the newly launched viral marketing campaign for Wes Anderson‘s The Grand Budapest Hotel. AkademieZubrowka website offered an exclusive look at where the film is set and some of the props that are going to be used in the film. Now a new site,… Read More
Build and Test Drive Your Own “The Dark Knight Rises” Tumbler! July 9, 2012July 9, 2012The Tumbler (and the Bat-Pod) have been Batman’s high-powered modes of transportation in Christopher Nolan’s last two Bat-flicks. Unfortunately, *SPOILER ALERT* the Tumbler was destroyed by the Joker in The Dark Knight. The Tumbler will return in The Dark Knight Rises, but may not be used much by Batman. Fans… Read More