The Walking Dead Wants You To “Spread The Dead” Zach Oldenburg, October 12, 2011October 12, 2011 The AMC original series The Walking Dead returns with a 90-minute, season two premiere this Sunday night at 9/8c. To celebrate, AMC and Facebook are giving you the chance to create an avatar to insert into the Walking Dead universe in a new, interactive app. To see my avatar and what went into making it, hit the jump. If you’ve got a Facebook, I highly suggest you check this out. You start off by choosing your side, which is either a survivor or zombie:It’s from there that you get into full customization. You choose your eye color, your hair color, the position of your facial hair (if you’re male), the color of your shirt, shoes, pants, the shape and breakdown of your nose, and even the thickness of your brows. It brings back The Sims nostalgia, but in a more darker tone.I finished my human avatar in about 10 minutes, and he’s a beauty:For the sake of the article, I even went ahead and make you guys a zombified version, too:What are you waiting for? Pick your side and starting building today with “Spread The Dead”, only on Facebook. Social Networks Viral Marketing FacebookThe Walking Dead
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More
Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer August 30, 2011Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. Read More
This app is asking me to give it permission to post to Facebook AS ME! What exactly does that mean? Because it says part of that deal is being able to post to my wall and the walls of my friends “on my behalf.” …?
It just means that if you choose to share your photo, the app has the permission to post it on your wall. It’s not going to put statuses like “hey guys, I’m a dumbass”. It’s just going to link itself with your Facebook. I did it, and trust me, it’s legit.