Human Preservation Project Puts You in a Comic at NYCC Caleb Hamilton, October 19, 2011October 19, 2011 We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test subjects into their own comic panel. Hit the jump for more.Last week, several entertainment blogs received mysterious packages that contained a radio with a giant speaker attached. When the station is changed, a female’s voice begins speaking, sending out a distress signal. That is the voice of a new character, Natalia Suttinger (played by Summer Glau), who works with the Neuro-Analytics Protocol and has level 5 clearance lab clearance. The radio played multiple messages from Suttinger including:The world is our lab. The evidence is all around you.”and“If we ignore our surroundings we might just tumble back into the abyss… This is a call with no response….I’m trusting that you, whoever you are will heed the call.”While at NYCC on Friday, Summer revealed that her character will be appearing soon, and is connected to Terry O’Quinn’s Dr. Traelek. Summer also participated in an interview, which you can view below:http://youtu.be/_tnyaDoIWUw?hd=1The Human Preservation Project set up camp at NYCC, handing out samples of the new 5 Gum flavor, Swerve. They were also registering new test subjects for the project and giving away t-shirts in return. The coolest part of their booth: the replica of the giant test chamber with the metallic ball pit surrounded by speakers seen in 5 Gum commercials. Test Subjects were invited to lay in the pit and have their picture taken which were then inlayed into a log file similar to those found while exploring the testing facilities:It was also revealed that another ice fly drop will be occurring soon, so stay tuned!Source: BuzzFocus ARGs & Campaigns Comic-Con Viral Marketing 5 GumHuman Preservation ProjectNew York Comic-Con
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
Fan-Made “Hunger Games” ARG Launches June 14, 2011June 16, 2011A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user… Read More
Marvel to Launch “Avengers Alliance” Facebook Game January 9, 2012January 9, 2012Today, Marvel Entertainment announced it will be launching a massive, combat role-playing Facebook game featuring many of their most iconic heroes and villains. Marvel: Avengers Alliance follows an original storyline in the Marvel Universe, created specifically for the game. We’ve got more information and some pics of gameplay from the… Read More
Happy to see Summer Glau in another project!You can see her videos (along with her pictures) from the Human Preservation Project at fansite Summer Glau Wiki :Summer Glau at New York Comic Con