You Might See Warning Signs for “The Darkest Hour” Dan Koelsch, December 1, 2011 Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. (Click for full size)The Darkest Hour is an alien invasion movie set in Moscow, where five young people lead the charge against the enemy. As the signs allude to, the aliens are invisible and shoot out electricity. Apparently, they like to attack dogs specifically, as we also see this happen in the trailer. We haven’t heard of anyone actually seeing these signs in the wild, so let us know if you do!Emile Hirsch and Olivia Thirlby star in The Darkest Hour, directed by Chris Gorak and written by Jon Spaihts. The 3D film opens in theaters on Christmas Day. Follow the film on Facebook. Viral Marketing The Darkest Hour
“Thor: The Dark World” Ultimate Mentor Contest Conducting Search For The Next Jane Foster October 1, 2013October 1, 2013Being a geek is no longer synonymous with being a dude. That has changed, and now a new contest to promote Marvel Studios’ Thor: The Dark World will give young girls the chance to become the next Jane Foster. Just don’t expect a date with Thor. MARVEL’S THOR: THE DARK… Read More
Buy Avatar Toys, Get Some Content October 24, 2009October 23, 2009A funny thing happened on my latest trip to Target. During my obligatory perusal of the store’s toy aisle to check out the latest Star Wars offerings, I stumbled upon an entire section devoted to Avatar. Figures, ships, playsets, and more took up a substantial portion of the aisle. What caught my eye… Read More
“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” March 4, 2013October 7, 2013What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a… Read More