You Might See Warning Signs for “The Darkest Hour” Dan Koelsch, December 1, 2011 Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. (Click for full size)The Darkest Hour is an alien invasion movie set in Moscow, where five young people lead the charge against the enemy. As the signs allude to, the aliens are invisible and shoot out electricity. Apparently, they like to attack dogs specifically, as we also see this happen in the trailer. We haven’t heard of anyone actually seeing these signs in the wild, so let us know if you do!Emile Hirsch and Olivia Thirlby star in The Darkest Hour, directed by Chris Gorak and written by Jon Spaihts. The 3D film opens in theaters on Christmas Day. Follow the film on Facebook. Viral Marketing The Darkest Hour
Disney’s “Wreck-It Ralph” Gets 80s Commercial and Poster October 8, 2012October 17, 2012Disney seems to have a penchant for for making classic commercials to promote their films about toys. For Toy Story 3, we got a 1983 commercial for the “Lots-o’-Huggin’ Bear”, as well as a Japanese version. Disney’s Wreck-It Ralph opens in theaters on November 2nd, and they have released a… Read More
New Movie Will Call You In The Theater March 11, 2010The talk of the industry is always about how to get more people to go the theater when they can have just as good of a movie-going experience at home thanks to the advances in home electronics. Theaters and studios have tried numerous gimmicks and tricks from 3D to motion… Read More
Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series March 17, 2011We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today… Read More