Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Movie Trailers Now Include Commercials

Dan Koelsch, January 22, 2012

Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break.

The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.

While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.

Resident Evil: Retribution opens September 14th.

Source: /Film

Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video

Post navigation

Previous post
Next post

Related Posts

Return of the Super 8 Secret (Updated)

November 15, 2011November 15, 2011

This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8….

Read More

Picture Slowly Being Revealed on Tron Legacy Zero Hour Site

February 18, 2010August 17, 2010

Update: It’s actually text, not a picture. You can currrently make out a few random letters. As the countdown on the Tron Legacy Zero Hour site gets closer to February 24th, we’ve gotten a lot of updates on the viral. Today we have a new tidbit regarding that site that…

Read More

Call “Carrie” For a Bad Time

October 16, 2012January 16, 2022

MGM’s remake of the horror classic Carrie debuted its first footage at New York Comic-Con this weekend. The studio quickly put a teaser trailer online for the film inspired by the Stephen King novel on Monday. The teaser ended with the URL WhatHappenedToCarrie.com, which redirects you to the film’s official…

Read More

Comment

  1. Pingback: Lady Luck Productions » Movie Trailers Now Include Commercials | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.