Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Movie Trailers Now Include Commercials

Dan Koelsch, January 22, 2012

Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break.

The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.

While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.

Resident Evil: Retribution opens September 14th.

Source: /Film

Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video

Post navigation

Previous post
Next post

Related Posts

Play “The Amazing Spider-Man” Online Game

June 9, 2012

The Amazing Spider-Man video game doesn’t come out for a few weeks, but if you’re itching to play as Peter Parker, Sony has a solution to wet your appetite. The Amazing Spider-Man Online Movie Game lets you play as the webbed menace for four levels as you fight thugs, learn…

Read More

New “Prometheus” Viral Video Give Us A Look At Janek Prepping For Duty

September 9, 2012September 9, 2012

Prometheus had a very strange, but effective viral campaign leading up to its release. However, the marketing didn’t stop. If you sat through the credits, viewers spotted a message which lead to a new page on the Weyland Industries website. The film is scheduled to be released on home media…

Read More

Find Subject Zero – What Does it Mean?

June 6, 2010June 7, 2010

Many of you know that we at MovieViral love a great viral campaign in hopes to what it may or may not bring to the big screen. But every now and then, we branch out of film, and move into other forms of entertainment, based on it’s quality. We saw…

Read More

Comment

  1. Pingback: Lady Luck Productions » Movie Trailers Now Include Commercials | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.