Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
Viral Video of the Week: Avatar Wars December 27, 2009December 26, 2009We’ve already shown two great viral videos from this week (see them here and here), so I had to pull from the last two weeks to find this gem below. It’s a video parody that combines Avatar with several other films to show a trailer for a war of real… Read More
“Transformers: Age Of Extinction” Trailer Preview And Poster Debut March 3, 2014We all have opinions on the trailer preview, some may like it, others think its a nuisance. However you may feel about it, the trailer previews show no signs of going away any time soon. But some of them are a hit, like the Guardians of the Galaxy trailer preview,… Read More
“The Dictator” Welcomes You to the Republic of Wadiya February 3, 2012February 3, 2012Leave it to Sacha Baron Cohen to make an enlightening mockery of current events. The actor who has tackled the likes of a hilariously bad hip-hop artist, an inept tourist, and a flamboyant fashion reporter, is taking on a new persona: a Middle East dictator. To spread the word of… Read More