Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Movie Trailers Now Include Commercials

Dan Koelsch, January 22, 2012

Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break.

The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.

While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.

Resident Evil: Retribution opens September 14th.

Source: /Film

Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video

Post navigation

Previous post
Next post

Related Posts

Ted: Play “Fists of Furry” Game and Listen to Remix of “Thunder Buddies” Song

June 21, 2012June 20, 2012

The raunchy comedy Ted, about a teddy bear that came to life 27 years ago, opens next weekend in theaters, and Universal has a few online updates to promote the film. There’s an online game where Ted fights other famous talking bears from television and film, as well as a…

Read More

New Secret J.J. Abrams Trailer Attached to Iron Man 2 – Supposedly for Cloverfield Prequel

May 4, 2010June 15, 2011

Earlier today, it was announced that J.J. Abrams was going to attach a trailer to Marvel Studios’ Iron Man 2. This morning we got word that a new trailer for a currently unknown movie will be shown with Iron Man 2 at its midnight showings across the United States. Iron Man 2…

Read More

“The Muppets” Want to Wish You a Happy Halloween

October 31, 2011November 23, 2011

The Muppets’ latest trailer may have been the final parody trailer, but it isn’t necessarily the last we will be seeing of the parody campaign. To commemorate Halloween, the studio has sent us an exclusive Halloween card from The Muppets featuring Ms. Piggy, Kermit the Frog, and Rizzo the Rat…

Read More

Comment

  1. Pingback: Lady Luck Productions » Movie Trailers Now Include Commercials | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2026 MovieViral.com | WordPress Theme by SuperbThemes