Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Movie Trailers Now Include Commercials

Dan Koelsch, January 22, 2012

Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break.

The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.

While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.

Resident Evil: Retribution opens September 14th.

Source: /Film

Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video

Post navigation

Previous post
Next post

Related Posts

Viral Video Of The Day: Dreamworks Animator Turns Adorable Son Into Next Action Hero

March 28, 2014

We hear at MovieViral sure do love things that got viral. It’s in our name. And sometimes we like to venture out of the viral marketing game and turn out attention to things that become a viral sensation all on its own. Like the videos from DreamWorks animator Daniel Hashimoto,…

Read More

“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance

January 21, 2011

Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing.

Read More

Viral Video Round-Up: Huell’s Rules, Emmy Awards, Age of Ultron, Back to the Future, Agents of S.H.I.E.L.D. and More!

September 29, 2013

The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: Vince Gilligan forays into comedy with a Tyler Perry-esque Breaking Bad spinoff;…

Read More

Comment

  1. Pingback: Lady Luck Productions » Movie Trailers Now Include Commercials | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2026 MovieViral.com | WordPress Theme by SuperbThemes