Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
Viral Marketing “The Wolf Of Wall Street” Reenacts Party Scene For Unsuspecting Office Workers March 26, 2014March 26, 2014In order to promote the release this week of Martin Scorsese‘s The Wolf of Wall Street on home video, a prank was pulled on several unsuspecting office workers based on one of the crazy party scenes from the film. Of course, there were cameras everywhere to catch their reactions. What happened… Read More
James Franco Jumps On Crowdfunding Bandwagon with “Palo Alto Stories” June 18, 2013You may not know that actor James Franco wrote and published a book of short stories titled Palo Alto: Stories two years ago. Well, now he is looking to turn three of the stories into feature length films with the help of Indiegogo. Get the details after the break. Read More
Humorous Cheat Sheets for TV Season Finales May 18, 2010May 19, 2010It’s that time of year again when things come to an end. Schools are having finals and graduations, and television shows are having their season and series finales. Fortunately, you can have cheat sheets for the later and not get in trouble. After the break, check out College Humor‘s funny… Read More