“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
Salt: Day X Exists Mission 2 Now Live May 26, 2010May 26, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has interactive story you can participate at their official website. Every week there is a new mission, last week you were first contacted by Evelyn Salt (Jolie) and forced to lie to your boss. This week your photography skills are… Read More
Watch The ‘Big Hero 6’ Sizzle Reel Shown At NYCC October 9, 2014October 9, 2014Of the trailers we have seen promoting Big Hero 6, the most recent one has shown the most footage of the masked villain, Yokai. With Disney’s latest animated film making yet another press tour over at the New York Comic-Con, the studio was kind enough to show audiences brand new… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More