Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Chronicle” Viral Sends People Flying Over New York City Skyline

Caleb Hamilton, January 30, 2012October 7, 2013

It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.

20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

Below you can see a behind-the-scenes video documenting the flights:

Chronicle opens in theaters this Friday, February 3rd!

Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing

Post navigation

Previous post
Next post

Related Posts

Puma Prowls “The Amazing Spider-Man 2” Viral Site

January 3, 2014

The Amazing Spider-Man 2‘s viral site, The Daily Bugle, has been making a few references to some of the major villains in Spider-Man’s rogue gallery. Shocker, the Enforcers, Hobgoblin, Venom, even She-Venom have all been mentioned or alluded to in the past few months via these faux articles. Some of…

Read More

Viral Video Trend: Remixes

January 13, 2010January 21, 2010

Thanks to the wonders of technology, it is easier than ever to edit video and showcase your talents online. We’ve seen these editing skills in all sorts of ways, with my particular being recut movie trailers to make them look like another genre (check out this Sleepless in Seattle horror…

Read More

Piranha 3D Sequel To Let Fans Choose a Celebrity To Get Eaten

September 3, 2010

Let’s get your first question out of the way. Yes, there will be a Piranha 3D sequel (Piranha 3D2?). Sure, the horror comedy has only made $20 million going into its third weekend in theaters, but that’s almost the film’s production cost, so the Weinstein Company must see potential for…

Read More

Comments (2)

  1. Pingback: “Chronicle” Viral Sends People Flying Over New York City Skyline - Art of SEO supported by Science
  2. Pingback: Chronicle | Homem Passaro | Volcano Hotmind

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.