“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
Video From “The Walking Dead” Invasion October 27, 2010October 30, 2010Tuesday morning zombies invaded the world, and we have the video tape to prove it! Fox International Channels coordinated a worldwide zombie attack to promote the upcoming series The Walking Dead. Click through to see what it looked like. Read More
District 9: Six New Clips August 6, 2009August 6, 2009With only two weeks until District 9 opens, Sony has released two new TV spots as well as some new clips including interviews and a b-roll (seen below). You can check them all out over at Trailer Addict. The new TV spots are mostly cuts from footage we’ve already seen,… Read More
Watch the Live “Rise of the Planet of the Apes” WETA Chat Right Here! (Updated with Footage) April 13, 2011April 13, 2011Livestream will be hosting an interview with the WETA visual effects team for the upcoming film Rise of the Planet of the Apes called “Weta Live: ‘Apes’ Revealed”, and it goes down at 2:30PM PT/5:30PM ET today. You can watch it right here by clicking through. Read More