“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
“Green Lantern” Viral Responds to Readers May 11, 2011May 11, 2011As the release date for Green Lantern draws near, advertisements for the film are starting to appear. With trailers, tv spots, and toys being the usual go to ads, WB has not forgot to reach out to the Internet audiences. Their virals have led up to an ARG and a… Read More
Viral Video Roundup: “Star Wars”, Villains, “X-Men”, And More! June 8, 2014June 8, 2014The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: The alphabetical Star Wars, a new hangout for villains, and X-Men. Literally…. Read More
District 9: Six New Clips August 6, 2009August 6, 2009With only two weeks until District 9 opens, Sony has released two new TV spots as well as some new clips including interviews and a b-roll (seen below). You can check them all out over at Trailer Addict. The new TV spots are mostly cuts from footage we’ve already seen,… Read More