“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
BMW Mini Pays Homage to “The Italian Job” With Short Film June 18, 2012June 18, 2012The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership… Read More
“Ant-Man” Panel: Paul Rudd Pops His Comic-Con Cherry July 26, 2014July 26, 2014Today’s Marvel Studios panel kicked off with the cast of Ant-Man walking out to promote the film. It has shot anything yet, but Kevin Feige confirmed that Corey Stoll would play Ant-Man’s nemesis Yellow Jacket, while Evangeline Lilly would play Hope Van Dyne. Hit the jump for a full description… Read More
Climb The Wall: “Game Of Thrones 3D”Art Hit The Streets Of London February 19, 2014February 19, 2014To celebrate the release Game of Thrones: The Complete Third Season on DVD and Blu-ray, HBO Europe commissioned some incredible 3D mural in London for its marketing campaign. Hit the jump to check them all out, and to see what a couple of fans did to be a part of the… Read More