“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
“Portal 2” Gives Interactive Look At “Super 8” April 19, 2011The videogame Portal 2 was released nationwide today, and already a pretty impressive easter egg has been found. The PC and Mac versions of the game include a level that allows you to explore the train seen in the trailers for Super 8 as well as the wreckage from the… Read More
Viral Video: DVD Commentary The Movie April 6, 2010I love DVD commentaries, but when I watch a movie with the commentary on, it sort of takes over the film. College Humor has a great video lampooning the practice, and you can watch it after the jump. Read More
Viral Review: 9 September 30, 2009Shane Acker’s 9 has been in theaters for a couple weeks now (read my review here). The viral has since died down, so it looks like it’s about time to review it. Sites used: Scientist’s Facebook Scientist’s laboratory 9’s viral campaign initially kicked off back in mid-June with the scientist’s… Read More