Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Chronicle” Viral Sends People Flying Over New York City Skyline

Caleb Hamilton, January 30, 2012October 7, 2013

It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.

20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

Below you can see a behind-the-scenes video documenting the flights:

Chronicle opens in theaters this Friday, February 3rd!

Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing

Post navigation

Previous post
Next post

Related Posts

“A Space Traveler Who Can Also Travel Through Time” Needs Your Help Getting to Season 2!

February 21, 2013February 25, 2013

Last year, Travis Richey set out to bring Inspector Spacetime to the small screen after appearing on Community as the character, a spoof of Doctor Who. After the idea was shot down by NBC and Sony, Richey took matters into his own hands and decided to create his own web…

Read More

Video and My Account of The Crazies Premiere

February 25, 2010February 25, 2010

As I briefly mentioned in my review of the film this morning, the premiere of The Crazies was an event like no other. Overture really went all out to get this audience pumped for the film, treating it like a military quarantine. I’ll explain the “crazy” night (my first premiere!)…

Read More

The Muppets Teams With Toyota To Take Terry Crewes On A Joyride During Super Bowl Sunday

January 22, 2014January 22, 2014

The Muppest Most Wanted viral marketing campaign has gone from mocking the internet to being insulted for not being nominated for any awards. But we may never what studios may have in store for us on Super Bowl Sunday. It has been confirmed that four studios bought air time to…

Read More

Comments (2)

  1. Pingback: “Chronicle” Viral Sends People Flying Over New York City Skyline - Art of SEO supported by Science
  2. Pingback: Chronicle | Homem Passaro | Volcano Hotmind

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2026 MovieViral.com | WordPress Theme by SuperbThemes