Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Chronicle” Viral Sends People Flying Over New York City Skyline

Caleb Hamilton, January 30, 2012October 7, 2013

It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.

20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

Below you can see a behind-the-scenes video documenting the flights:

Chronicle opens in theaters this Friday, February 3rd!

Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing

Post navigation

Previous post
Next post

Related Posts

Nokia Provides Exclusive “TRON: Legacy” Trailer After Code is Cracked

November 27, 2010November 27, 2010

Nokia is one of the many sponsors for TRON: Legacy, and they got into the viral game a bit over the Thanksgiving holiday. On their blog site for the N Series phone, after enough people entered in the Konami code “up up down down left right left right b a”,…

Read More

Breaking Bad: Loaded With Viral!

March 19, 2010April 7, 2010

The critically acclaimed show, Breaking Bad, is just about to enter it’s third season in a couple of days on the AMC network, and the series is filled with all types of viral marketing, it’s been keeping me busy, and hopefully I don’t leave anything out. The show is centered…

Read More

Fake “The Dark Knight Rises” Teaser Fools the Internet

June 17, 2011June 17, 2011

The buzz around the blogosphere today has been a leaked teaser trailer for next year’s Batman film The Dark Knight Rises. However, /Film makes some good points about why it’s a fake. We will probably see a lot of fake things for the highly anticipated film (i.e. this), so we’ll…

Read More

Comments (2)

  1. Pingback: “Chronicle” Viral Sends People Flying Over New York City Skyline - Art of SEO supported by Science
  2. Pingback: Chronicle | Homem Passaro | Volcano Hotmind

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.