“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
Guy Chases Girl Through 80s Movies in Music Video June 3, 2013Sometimes life feels like an 80s movie. At least it does for Jon Marco, whose music video features him chasing his ex through various classic 80s movies. Considering the small production, it actually looks great. The song is pretty catchy too. Check out the video after the break and see… Read More
Avatar Enters Viral World September 17, 2009September 20, 2009It was bound to happen. James Cameron’s Avatar, the much hyped and recently maligned sci-fi epic, has launched its first viral site called avtr.com. The viral appears to be the main page of the “Avtr Project,” a product of the Resource Development Administration. According to the site, they have set… Read More
Watch The ‘Big Hero 6’ Sizzle Reel Shown At NYCC October 9, 2014October 9, 2014Of the trailers we have seen promoting Big Hero 6, the most recent one has shown the most footage of the masked villain, Yokai. With Disney’s latest animated film making yet another press tour over at the New York Comic-Con, the studio was kind enough to show audiences brand new… Read More