“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
Michel Gondry Directs Jimmy Kimmel Live January 15, 2011As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch… Read More
Viral Video: “WONKA : LEGACY” November 17, 2010Could TRON: Legacy be the next Inception when it comes to Mash Up videos? The trailer for the Christopher Nolan hit saw a lot of mash ups this summer, especially thanks to the distinctive score. Video editor ChiefBrodyRules made one of those well-known videos, and now is back to mix… Read More
Great 7 Minute Video Shows The Cinema of 2009 December 24, 2009March 29, 2011Just in time for the holidays and the end of the year, we have a great user-created video that nicely highlights the films from 2009. Cut together with some solid tunes, this uber-music video is definitely worth a nostalgic look: The video was created by YouTube member Kees van Dijkhuizen,… Read More