“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
“After Earth” Video Details How & Why We Left A Decaying Planet July 16, 2012July 16, 2012Though Sony had a panel for Len Wiseman’s Total Recall, one film that was missing from their panel is M. Night Shyamalan’s After Earth. Sure you may think that Shyamalan’s career has already past the flush stage and entered into the sewage system, but the guy is still making movies,… Read More
Watch The “Abraham Lincoln: Vampire Hunter” Motion Comic Online June 20, 2012June 19, 2012Briefly: Shock Till You Drop is hosting a three episode motion comic on their site for Abraham Lincoln: Vampire Hunter, complete with sound effects and musical score. The comic has a good visceral style, including the transition between panels. The novel-based film, written by the book’s author Seth Grahame-Smith, is… Read More
Jon Stewart Duels Stephen Colbert For “Star Wars” Geek Trivia Supremacy… And To Support UNICEF July 18, 2014July 18, 2014Omaze runs some pretty fantastic charity campaigns. We’ve heard about the Breaking Bad riding in the RV campaign, the ride in a tank with Arnold Schwarzenegger, and rehearse a scene from House of Cards with eating BBQ with Kevin Spacey. But the biggest and most geek driven campaign has to… Read More