“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
Stallone’s Explosive Expendables Interview on YouTube August 4, 2010May 12, 2011If you’ve been on YouTube since yesterday, you may have noticed the banner advertisement on the homepage for The Expendables. Specifically, it directs you to an “explosive” interview with director, writer, and star Sylvester Stallone that is on YouTube. However, what you see isn’t exactly what you get. Read More
Viral Video: “Toy Story 3” Climax Set To ‘Lost’ Score November 12, 2010The climax to Disney Pixar’s Toy Story 3 is intense and emotional, but what if we could make it even more tearjerking. Evan, aka FixiousMaximus, has done just that by adding the recognizable LOST score by Michael Giacchino (who just happens to have healthy Pixar résumé). See the results of… Read More
Social Networks “Anchorman” Gets An Exhibit In DC And Ron Burgundy Answers Twitter Questions October 24, 2013November 17, 2013The Newseum, Washington, DC’s 250,000-square-foot museum dedicated to everything news-oriented, has a new exhibit opening up in November. One that celebrates the 2004 hit comedy, Anchorman: The Legend of Ron Burgundy. “Anchorman: The Exhibit” opens prior to the release of the film’s sequel, Anchorman 2: The Legend Continues. Will Ferrell has… Read More