“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More
Viral Video Round Up: “Top Gun,” Marvel, “Sherlock,” And More! January 19, 2014 The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: a “Top Gun” scene remake, a preview for another Marvel One-Shot,… Read More
Super 8 Clip #3 Has Direct Viral Connection May 18, 2011The FOX network has had the privilege of hosting preview clips for the upcoming Super 8 that center around the train crash at the beginning of the film. The clips have debuted each night during the 8pm show, with the fourth and last one premiering tonight during American Idol. We’ve… Read More