“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
New “Walking Dead” Web Series Debuts October 1st September 23, 2012September 23, 2012Last year, AMC released a short web series before the Season 2 premiere of The Walking Dead, giving us a glimpse into this world from another angle. Leading up to Season 3 of the zombie series, AMC is back at it again. Get the details after the break. Read More
“Transcendence” Quizzes You On Technology Dependance March 13, 2014Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit… Read More
Failed Times Square Car Bomb Linked to South Park? May 3, 2010May 3, 2010By now you have probably heard about the car bomb found in New York City’s Time Square that failed to detonate correctly due to faulty wiring. While the perpetrators of the terrorist attempt are unknown, there is a surprising connection to South Park. Find out the details after the break. Read More