“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
“The Signal” Viral Campaign Locates New Clips And Images May 8, 2014May 8, 2014The Signal is perhaps one of the more interesting viral marketing campaigns we have come across due to the fact that it is not one we would see unless it came from a blockbuster tentpole film. The premise of the William Eubank-directed sci-fi thriller certainly lends itself to have a… Read More
Viral Videos: Iron Man 2 Alternate Takes and Avatar as a Horror Film May 5, 2010May 5, 2010Today we have two viral videos that focus on the recent films we’ve covered. College Humor takes a humorous look at what the alternate takes would look like of the Iron Man 2 scene where Stark jumps out of the plane. We also have a fan made trailer thanks to… Read More
Avatar – LIVE! November 30, 2009Cue the curtains! Dim the lights! Places everyone, PLACES! OK, well it’s not live as in on a stage and fun for the whole family, but it is live in the sense that you get to hang with James Cameron in your basement while wearing your Titanic pajamas. ComingSoon has… Read More