Featured App: Smash Yourself On Facebook With NBCs “Smash” App Zach Oldenburg, January 30, 2012January 30, 2012 The new NBC series “Smash” has garnered quite the buzz, earning itself the ‘most exciting new series’ prize by the Critics Choice Television Awards. To keep the promotion train chugging, NBC has released a new Facebook-based app that puts you on the front page of every mans favorite publication: Playbill Magazine! To see what I thought of the app, and to view my own magazine cover, click the jump. To access the app, all you gotta do is head to the Smash Facebook page, and click Smash Yourself on the left side panel. I don’t know about you guys, but I frequently smash myself both on and off Facebook.From there you choose your image and proceed. I chose my most manly photo, seeing as how I’ll be seconds away from gracing the cover of Playbill magazine, which is far from masculine.I was starting to get excited the further I got into the app. I was picturing myself on stage with the actors in a kooky, Face in Hole-type scenario, but, well, what can I say? I was disappointed with the result.It literally just puts a magazine-esque border around your photo. That’s it, that’s all. This could be so much better but it isn’t. It fizzles out soon after you light up.I expected better from you, NBC, but ya let me down. “Smash” premieres February 6th after “The Voice”, but you guys know that, because it’s plastered all over the app. Apps News Social Networks Viral Marketing Viral News FacebookNBCsmashsmash yourself
Trailers Weekly: Let Me In, Priest, Sucker Punch, Yogi Bear, and More! August 1, 2010August 1, 2010Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we already showed you some Comic-Con footage,… Read More
Video From “The Walking Dead” Invasion October 27, 2010October 30, 2010Tuesday morning zombies invaded the world, and we have the video tape to prove it! Fox International Channels coordinated a worldwide zombie attack to promote the upcoming series The Walking Dead. Click through to see what it looked like. Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More