Featured App: Smash Yourself On Facebook With NBCs “Smash” App Zach Oldenburg, January 30, 2012January 30, 2012 The new NBC series “Smash” has garnered quite the buzz, earning itself the ‘most exciting new series’ prize by the Critics Choice Television Awards. To keep the promotion train chugging, NBC has released a new Facebook-based app that puts you on the front page of every mans favorite publication: Playbill Magazine! To see what I thought of the app, and to view my own magazine cover, click the jump. To access the app, all you gotta do is head to the Smash Facebook page, and click Smash Yourself on the left side panel. I don’t know about you guys, but I frequently smash myself both on and off Facebook.From there you choose your image and proceed. I chose my most manly photo, seeing as how I’ll be seconds away from gracing the cover of Playbill magazine, which is far from masculine.I was starting to get excited the further I got into the app. I was picturing myself on stage with the actors in a kooky, Face in Hole-type scenario, but, well, what can I say? I was disappointed with the result.It literally just puts a magazine-esque border around your photo. That’s it, that’s all. This could be so much better but it isn’t. It fizzles out soon after you light up.I expected better from you, NBC, but ya let me down. “Smash” premieres February 6th after “The Voice”, but you guys know that, because it’s plastered all over the app. Apps News Social Networks Viral Marketing Viral News FacebookNBCsmashsmash yourself
Contest: “Game of Thrones” Comic-Con Swag Bag July 26, 2012August 4, 2012While I myself have not seen or read Game of Thrones in any of its incarnations, both the HBO television show and novel series (A Song of Ice and Fire) are wildly popular. Thus, the panel for the series at San Diego Comic-Con this year was one of the highlights… Read More
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
ViralCast #28: Exclusive Chat With Repo Men Runners and Mike Selinker March 7, 2010October 18, 2011In this very special edition of ViralCast, Scott, Iain and I chat with Mike Selinker, President of Lone Shark Games. We also had the very rare oppurtunity to chat with two of the runners, Ciji and Alex, from the Repo Men hunt. In addition, I talked to RepoChip and Lrkr… Read More