Featured App: Smash Yourself On Facebook With NBCs “Smash” App Zach Oldenburg, January 30, 2012January 30, 2012 The new NBC series “Smash” has garnered quite the buzz, earning itself the ‘most exciting new series’ prize by the Critics Choice Television Awards. To keep the promotion train chugging, NBC has released a new Facebook-based app that puts you on the front page of every mans favorite publication: Playbill Magazine! To see what I thought of the app, and to view my own magazine cover, click the jump. To access the app, all you gotta do is head to the Smash Facebook page, and click Smash Yourself on the left side panel. I don’t know about you guys, but I frequently smash myself both on and off Facebook.From there you choose your image and proceed. I chose my most manly photo, seeing as how I’ll be seconds away from gracing the cover of Playbill magazine, which is far from masculine.I was starting to get excited the further I got into the app. I was picturing myself on stage with the actors in a kooky, Face in Hole-type scenario, but, well, what can I say? I was disappointed with the result.It literally just puts a magazine-esque border around your photo. That’s it, that’s all. This could be so much better but it isn’t. It fizzles out soon after you light up.I expected better from you, NBC, but ya let me down. “Smash” premieres February 6th after “The Voice”, but you guys know that, because it’s plastered all over the app. Apps News Social Networks Viral Marketing Viral News FacebookNBCsmashsmash yourself
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More
Watch All Four Episodes of NBC “Revolution” Web Prequel March 18, 2013Last month, we told you about the prequel web series for NBC’s new hit show Revolution. At the time, only the first episode was live, but now all four episodes are available to watch. Check them all out after the break. Read More
UPDATED: Warner Bros. Kicks Off Viral Campaign For “Man of Steel” With a Countdown December 10, 2012April 14, 2013This is possibly the greatest news I’ve heard in a while, given that I am such a huge fan of Superman. Warner Bros. has a new website that is the homepage for the fictional Deep Space Radio Wave Project, and it appears to be viral marketing for Man of Steel…. Read More