Mark of the Spider-Man Viral Event Happens Tomorrow! Caleb Hamilton, February 13, 2012March 21, 2012 When we left off, a twitter account for The Amazing Spider-Man‘s viral campaign had been created and tweeted out coordinates for dead drops in several U.S. cities. Thanks to a comment left by a reader, we now know what the next step in this campaign. Countdowns were discovered, but you had to follow some pretty confusing clues to unlock them. Find out how after the jump.It was discovered from a clue hidden in a newspaper clipping from Peter’s backpack,that a new page on markofthespider-man.com could be found at /prepare. There you can see a series of grids which if you scroll through them, and click them as ordered there on the main site (counting from left to right and from up to down, the steps are 1-6-4-2-5-3-2-4-5-3-2-1-6-3-6-2-1-4-2-5), you’ll unlock the countdowns for six U.S. cities, which end tomorrow, February 14th.What exactly is happening tomorrow around the country is unknown, but we’ll keep you up to date here at MovieViral! Thanks to EleOcho for the update!Catch The Amazing Spider-Man 3D in theaters and IMAX July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesCountdownMark of the Spider-ManSony PicturesThe Amazing Spider-Man
Insert Face Here – Twice December 29, 2009As odd as that sounds, that’s exactly what you get to do! If you can remember back to DAY FOUR of my 12 Days of Viral run, I spoke about the movies that have pages to allow you to “something-fy yourself”, you are given the chance to change yourself into… Read More
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
“Under The Skin” Viral Marketing Gets Steamier By Using Sexy Scarlett Johansson Craigslist Ads March 16, 2014March 15, 2014The viral marketing for the new Under The Skin, starring Scarlett Johansson, is getting a bit more sexy as it progresses. When we last reported on the Under The Skin viral marketing campaign, the A24 marketing team launched a website asking a very touchy question: when was the last time… Read More