Mark of the Spider-Man Viral Event Happens Tomorrow! Caleb Hamilton, February 13, 2012March 21, 2012 When we left off, a twitter account for The Amazing Spider-Man‘s viral campaign had been created and tweeted out coordinates for dead drops in several U.S. cities. Thanks to a comment left by a reader, we now know what the next step in this campaign. Countdowns were discovered, but you had to follow some pretty confusing clues to unlock them. Find out how after the jump.It was discovered from a clue hidden in a newspaper clipping from Peter’s backpack,that a new page on markofthespider-man.com could be found at /prepare. There you can see a series of grids which if you scroll through them, and click them as ordered there on the main site (counting from left to right and from up to down, the steps are 1-6-4-2-5-3-2-4-5-3-2-1-6-3-6-2-1-4-2-5), you’ll unlock the countdowns for six U.S. cities, which end tomorrow, February 14th.What exactly is happening tomorrow around the country is unknown, but we’ll keep you up to date here at MovieViral! Thanks to EleOcho for the update!Catch The Amazing Spider-Man 3D in theaters and IMAX July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesCountdownMark of the Spider-ManSony PicturesThe Amazing Spider-Man
“Legends of Alcatraz” Viral Event TONIGHT January 27, 2012On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. Read More
Paranormal Activity 2: Creepy Phone Call Leads To Katie’s Voicemail October 19, 2010Briefly: While the viral marketing for Paranormal Activity 2 is not really streamlined or narrative in nature, it’s still fascinating. Dread Central got a phone call last night (which you can hear on the site) from what appeared to be a frantic Katie (from the first film) trying to get… Read More
See “Abduction” Along With a Live Stream of the Hollywood Premiere September 12, 2011Lionsgate has teamed up with theater chains across 20 states to offer you a VIP fan experience: see a live stream of the red carpet premiere of Abduction in Hollywood followed by an advance screening of the movie! Plus you’ll receive some cool swag. Check out the details after the… Read More