“The Amazing Spider-Man” Dead Drops Found, Countdown Ends This Morning Dan Koelsch, February 14, 2012March 21, 2012 Yesterday we reported that there dead drops in various cities as part of Sony’s The Amazing Spider-Man viral campaign. Since all the items have now been collected, the viral website’s countdown is out in the open for everyone to see. Now what? To get everyone on the same page, this campaign is titled “The Mark of The Spider-Man”, and there is a Twitter account and official website for you to follow directly. Our friend Anton Volkov referred us to two websites that have been following the action pretty closely: a Tumblr dedicated to the campaign (run by Anton himself), and Mentorless.The various countdowns on the official viral website all end this morning, With all the dead drops claimed, the question is what will happen when the various countdowns on the official website end this morning in Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle? Anton speculates that we may get images in place of those static gifs that lead us to more clues.And, here’s my theory for what will happen for Phase #2 of the viral.At those times, one by one, in the order above, the 6 statics on the main page will change to photos, giving us this time a visual clue for location where the next clues/packages will be. A bit like with Mouth Taped Shut giving us both a pair of coordinates and a Hipstamatic image of where we need to go.I recommend following Anton’s Tumblr to keep up to date as the morning passes, and we’ll have a follow up later in the day to summarize what has happened. Below are the local times that each countdown ends.NEW YORK – 10:00ATLANTA – 10:30DENVER – 10:15PHOENIX – 10:45SEATTLE – 10:00LOS ANGELES – 10:30Who thinks we’ll get something related to Valentine’s Day? ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
New “AGM Heartland” Video Found? August 6, 2012August 6, 2012Almost two years ago, Neill Blomkamp, writer and director of viral-friendly District 9, made a short film that showed up in the iPad version of a Wired Magazine issue. There was a lot of speculation on what that video was for, but we haven’t heard anything from it since. Now… Read More
Viral Video: 100 Cheesiest Movie Quotes January 21, 2010January 21, 2010I love cheesy action movies. One of the things I love most about them are the cheesy one-liners. However, action movies aren’t the ones with cheesy and eye-roll inducing lines. Fortunately, someone decided to put a large chunk of them into one video for us to enjoy. I don’t agree… Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More