“The Amazing Spider-Man” Dead Drops Found, Countdown Ends This Morning Dan Koelsch, February 14, 2012March 21, 2012 Yesterday we reported that there dead drops in various cities as part of Sony’s The Amazing Spider-Man viral campaign. Since all the items have now been collected, the viral website’s countdown is out in the open for everyone to see. Now what? To get everyone on the same page, this campaign is titled “The Mark of The Spider-Man”, and there is a Twitter account and official website for you to follow directly. Our friend Anton Volkov referred us to two websites that have been following the action pretty closely: a Tumblr dedicated to the campaign (run by Anton himself), and Mentorless.The various countdowns on the official viral website all end this morning, With all the dead drops claimed, the question is what will happen when the various countdowns on the official website end this morning in Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle? Anton speculates that we may get images in place of those static gifs that lead us to more clues.And, here’s my theory for what will happen for Phase #2 of the viral.At those times, one by one, in the order above, the 6 statics on the main page will change to photos, giving us this time a visual clue for location where the next clues/packages will be. A bit like with Mouth Taped Shut giving us both a pair of coordinates and a Hipstamatic image of where we need to go.I recommend following Anton’s Tumblr to keep up to date as the morning passes, and we’ll have a follow up later in the day to summarize what has happened. Below are the local times that each countdown ends.NEW YORK – 10:00ATLANTA – 10:30DENVER – 10:15PHOENIX – 10:45SEATTLE – 10:00LOS ANGELES – 10:30Who thinks we’ll get something related to Valentine’s Day? ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
Ridley Scott Talks About Next Stage of Prometheus Viral Campaign in Empire Magazine March 28, 2012Ridley Scott’s Prometheus is featured prominently in the new issue of Empire Magazine, and Scott talks about the film’s viral campaign for a bit. For us waiting to see what’s next, this should wet your whistle a bit. Read what he had to say after the jump. Read More
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More
Cobra Special Forces Are Back for “G.I. Joe: Retaliation” February 5, 2013G.I. Joe: Retaliation was supposed to open in theaters last June, but it got pushed all the way back to March 29th of this year. Back in April, Paramount had begun the Cobra Special Forces viral campaign, but it got shelved along with the film. With less than two months… Read More