“The Amazing Spider-Man” Dead Drops Found, Countdown Ends This Morning Dan Koelsch, February 14, 2012March 21, 2012 Yesterday we reported that there dead drops in various cities as part of Sony’s The Amazing Spider-Man viral campaign. Since all the items have now been collected, the viral website’s countdown is out in the open for everyone to see. Now what? To get everyone on the same page, this campaign is titled “The Mark of The Spider-Man”, and there is a Twitter account and official website for you to follow directly. Our friend Anton Volkov referred us to two websites that have been following the action pretty closely: a Tumblr dedicated to the campaign (run by Anton himself), and Mentorless.The various countdowns on the official viral website all end this morning, With all the dead drops claimed, the question is what will happen when the various countdowns on the official website end this morning in Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle? Anton speculates that we may get images in place of those static gifs that lead us to more clues.And, here’s my theory for what will happen for Phase #2 of the viral.At those times, one by one, in the order above, the 6 statics on the main page will change to photos, giving us this time a visual clue for location where the next clues/packages will be. A bit like with Mouth Taped Shut giving us both a pair of coordinates and a Hipstamatic image of where we need to go.I recommend following Anton’s Tumblr to keep up to date as the morning passes, and we’ll have a follow up later in the day to summarize what has happened. Below are the local times that each countdown ends.NEW YORK – 10:00ATLANTA – 10:30DENVER – 10:15PHOENIX – 10:45SEATTLE – 10:00LOS ANGELES – 10:30Who thinks we’ll get something related to Valentine’s Day? ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release September 28, 2011September 28, 2011Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the… Read More
2012: Dallas Drop Results October 29, 2009October 29, 2009Update: We have the decoded message thanks to Rowan from Unfiction. Again, nothing revealing: Re: Project Naaczaal Status Briefing, October 27 Negotiations on the site for full-scale construction have completed. More information regarding the site selected will be available on an as-needed basis for teams involved in shipping and construction… Read More
Viral Marketing Demand To See “Paranormal Activity 2” First and For Free September 20, 2010September 26, 2010Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got… Read More