“Silent House” Website Leads to Viral Website Dan Koelsch, February 23, 2012 Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after the break. The website, WhyIsThisHappeningToMe.net, has a wooden floor with polaroids strewn around it (not to mention the dark spilt liquid that is mostly likely blood). The pictures themselves are a bit creepy, but the audio is what really creates the atmosphere. Each polaroid has a word on it, and when put together, they create a new URL, We-All-Have-Secrets.com.Once you all the new website to connect to your Facebook, you are treated to a video that combines clips from the film with your Facebook information, such as contacts and photos. I think the idea is make it seem like you are behind the evil events of the film. Either way, it is thoroughly spooky and makes me excited for Silent House when it opens March 9th. At the end you can even anonymously type in your own secret.What did you think of the “We All Have Secrets” experience? Let us know in the comments below. Learn more about Silent House on Facebook, Twitter, and YouTube. Social Networks Viral Marketing FacebookSilent House
Tron Legacy Postcards Reveal Japanese Encom Website, New Game, and Countdown To Comic-Con July 12, 2010October 18, 2011More postcards were sent out this week for the Tron Legacy viral campaign, and it looks those coded strips actually DO mean something. Thanks to the work of Unfiction members, we now have a new website in the campaign, which features another simple (yet difficult!) flash game from our friends… Read More
Nokia Provides Exclusive “TRON: Legacy” Trailer After Code is Cracked November 27, 2010November 27, 2010Nokia is one of the many sponsors for TRON: Legacy, and they got into the viral game a bit over the Thanksgiving holiday. On their blog site for the N Series phone, after enough people entered in the Konami code “up up down down left right left right b a”,… Read More
Wrigley’s Gum Needs Your Help To Hunt The Red Skull June 14, 2011While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product… Read More