“Silent House” Website Leads to Viral Website Dan Koelsch, February 23, 2012 Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after the break. The website, WhyIsThisHappeningToMe.net, has a wooden floor with polaroids strewn around it (not to mention the dark spilt liquid that is mostly likely blood). The pictures themselves are a bit creepy, but the audio is what really creates the atmosphere. Each polaroid has a word on it, and when put together, they create a new URL, We-All-Have-Secrets.com.Once you all the new website to connect to your Facebook, you are treated to a video that combines clips from the film with your Facebook information, such as contacts and photos. I think the idea is make it seem like you are behind the evil events of the film. Either way, it is thoroughly spooky and makes me excited for Silent House when it opens March 9th. At the end you can even anonymously type in your own secret.What did you think of the “We All Have Secrets” experience? Let us know in the comments below. Learn more about Silent House on Facebook, Twitter, and YouTube. Social Networks Viral Marketing FacebookSilent House
Viral Marketing “The Lego Movie” Did Lego Versions Of Popular UK Commercials February 13, 2014February 13, 2014Recently, television viewers in the UK were given an interesting treat. The Lego Movie bought out a whole block of advertising and did stop-motion Lego versions of popular commercials that would normally play in that block. Check out all the commercials after the jump. Read More
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
New Character-Inspired Posters Released For New Season of “Arrested Development” April 11, 2013Netflix and show creator Mitchell Hurwitz have been working on these upcoming new episodes for the return of Arrested Development for what seems like an eternity now, but with a scant few weeks left until we get reaquinted with the dysfunctional Bluth and Funke families, the show’s Facebook page has… Read More