“Silent House” Website Leads to Viral Website Dan Koelsch, February 23, 2012 Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after the break. The website, WhyIsThisHappeningToMe.net, has a wooden floor with polaroids strewn around it (not to mention the dark spilt liquid that is mostly likely blood). The pictures themselves are a bit creepy, but the audio is what really creates the atmosphere. Each polaroid has a word on it, and when put together, they create a new URL, We-All-Have-Secrets.com.Once you all the new website to connect to your Facebook, you are treated to a video that combines clips from the film with your Facebook information, such as contacts and photos. I think the idea is make it seem like you are behind the evil events of the film. Either way, it is thoroughly spooky and makes me excited for Silent House when it opens March 9th. At the end you can even anonymously type in your own secret.What did you think of the “We All Have Secrets” experience? Let us know in the comments below. Learn more about Silent House on Facebook, Twitter, and YouTube. Social Networks Viral Marketing FacebookSilent House
Super 8 Viral Wraps Up June 15, 2011Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing… Read More
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More
ARGs & Campaigns Sons of Anarchy Celebrates Season 6 With Jax Daniels Whiskey November 6, 2014November 8, 2014That’s right, there are limited bottles of Sons of Anarchy JAX Daniel’s Editions of Gentleman Jack Tennessee Whiskey floating around for a campaign celebrating Season 6 out now DVD and Blu-Ray. These detailed beauties have etched on them some pretty snazzy homages the show and came encased in a SOA coffin. Take a… Read More