“Silent House” Website Leads to Viral Website Dan Koelsch, February 23, 2012 Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after the break. The website, WhyIsThisHappeningToMe.net, has a wooden floor with polaroids strewn around it (not to mention the dark spilt liquid that is mostly likely blood). The pictures themselves are a bit creepy, but the audio is what really creates the atmosphere. Each polaroid has a word on it, and when put together, they create a new URL, We-All-Have-Secrets.com.Once you all the new website to connect to your Facebook, you are treated to a video that combines clips from the film with your Facebook information, such as contacts and photos. I think the idea is make it seem like you are behind the evil events of the film. Either way, it is thoroughly spooky and makes me excited for Silent House when it opens March 9th. At the end you can even anonymously type in your own secret.What did you think of the “We All Have Secrets” experience? Let us know in the comments below. Learn more about Silent House on Facebook, Twitter, and YouTube. Social Networks Viral Marketing FacebookSilent House
The Office: New Viral Website and “Subtle Sexuality” Clip November 6, 2009I don’t know about you, but ever since I posted the “Male Prima Donna” music video last week, I can’t get the song out of my head! The music video was part of the new webisodes for The Office, with Erin and Kelly creating a girl group called “Subtle Sexuality”,… Read More
Fake S’lebSuit Commercial Used To Promote HBO’s Paparazzi Documentary October 1, 2010Adrian Grenier (Entourage) directed and co-stars in the documentary called Teenage Paparazzo, which chronicles the life of 14-year-old Austin Visschedyk a full-fledged member of the paparazzi. The film debuted on HBO this Wednesday, and last week a fake long-form commercial debuted online to promote it. The ad is for a… Read More
Viral Projections For “The Amazing Spider-Man” Lead To Screening Event! January 27, 2012March 21, 2012We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early…. Read More