“Prometheus” Viral Site Updates; Investors Can Now Register Caleb Hamilton, March 5, 2012March 21, 2012 Last week, the web was buzzing about a viral video released by TED that appeared to be the beginning of a viral campaign for Ridley Scott’s Alien prequel, Prometheus. A website was also launched, Weyland Industries, that said anyone interested in becoming an investor would have the opportunity to do so. The site has been updated and we’ve got the details after the jump!What was first launched as a portal to the 2023 TEDTalk (labeled as WCCF-73: Module A), the Weyland Corp. site has grown significantly. Instead of a stagnant image, there is now a slideshow of images from Peter Weyland’s speech. There is a teaser for a project Weyland engineers have been working on for quite some time. The image associated with the teaser features a close-up of a fingerprint with the Weyland Corp. logo in the center. Whether this is a human fingerprint or android, we won’t know until the project is revealed.The site now features a navigation panel that will appear if you hover over the Weyland Corp. logo in the top left corner. The menu has several destinations, a few of which are locked. There is an about us page where you can read more about the company and some key facts.Investor Registration is now open to get more information on how to become an investor in the company. Investors will be involved in several classified projects. You will be asked to connect your Facebook or Twitter to your account when registering.Whatever Weyland Corp. is cooking, expect it to be revealed sometime within the next two weeks.You can see Prometheus, in theaters June 8th. ARGs & Campaigns Social Networks Viral Marketing 20th Century FoxPrometheusWeyland Industries
“The Muppets” Feel The Hunger in “The Hunger Games” Parody Trailer March 6, 2012March 6, 2012The Muppets had an amazing marketing run and it seemingly came to an end when the movie opened in theaters in November. But its not over. Not by a long shot. With the DVD/Blu-ray being released on March 20th, the marketing team at Walt Disney Pictures are at it again…. Read More
“Hunger Games” Viral: Get Your District’s ID Card March 24, 2012March 24, 2012The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol…. Read More
Featured App: A Viral Campaign Contained in “Star Trek Into Darkness” App February 3, 2013February 2, 2013Paramount Digital Entertainment released its Star Trek Into Darkness mobile app this week on the Apple App Store and Google Play Store. Using new technology created by Qualcomm Labs, Inc., users will be able to unlock content from the film by participating in scavenger hunts and other real-world missions which… Read More