High Res Image From “Prometheus” Unlocked on Viral Website Through Morse Code Dan Koelsch, March 6, 2012March 21, 2012 The viral campaign continues for the Alien prequel that’s not an Alien prequel. Ridley Scott’s Prometheus has gone the viral route by focusing on Weyland Corp., including creating an official website where a bit of morse code was found on the About Us page. Find out what it reveals after the break. For those who need to dust off their Alien franchise knowledge, the company Weyland-Yutani is featured heavily, as the company owns the Nostromo, the ship in which the events of the first film unfold. In Prometheus, Guy Pearce plays Peter Weyland, founder of Weyland Corp., which presumably merges with Yutani in between the events of this film and the events of Alien.The Weyland Corp. website, WeylandIndustries.com was recently updated, and very attentive fans discovered what seemed to be Morse Code on the About Us page. Our own Steve Kidd actually deciphered the code, which can be added to the website’s URL to unveil a stunning high res image, seen below.In case you are not aware, the image is from the film’s trailer, and it shows the holographic star map in the Space Jockey control room (according to our friend Anton Volkov). Let us know if you find any other clues that could reveal more cool things like this. We’ll definitely be keeping an eye out.Prometheus opens in theaters on June 8th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing PrometheusWeyland Industries
Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site January 19, 2011January 19, 2011Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may… Read More
“Robocop” Viral Website For Omnicorp Is Updated With An Entire Line-Up Of New Products July 19, 2013It’s been a while since we last saw any updates from the Omnicorp website (it’s been an entire year!?). But finally, the leader in bio-mechatronic engineering, and the company also responsible for creating Robocop, the half robot, half human law enforcement officer, has resurfaced with a bevy of new content…. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More