High Res Image From “Prometheus” Unlocked on Viral Website Through Morse Code Dan Koelsch, March 6, 2012March 21, 2012 The viral campaign continues for the Alien prequel that’s not an Alien prequel. Ridley Scott’s Prometheus has gone the viral route by focusing on Weyland Corp., including creating an official website where a bit of morse code was found on the About Us page. Find out what it reveals after the break. For those who need to dust off their Alien franchise knowledge, the company Weyland-Yutani is featured heavily, as the company owns the Nostromo, the ship in which the events of the first film unfold. In Prometheus, Guy Pearce plays Peter Weyland, founder of Weyland Corp., which presumably merges with Yutani in between the events of this film and the events of Alien.The Weyland Corp. website, WeylandIndustries.com was recently updated, and very attentive fans discovered what seemed to be Morse Code on the About Us page. Our own Steve Kidd actually deciphered the code, which can be added to the website’s URL to unveil a stunning high res image, seen below.In case you are not aware, the image is from the film’s trailer, and it shows the holographic star map in the Space Jockey control room (according to our friend Anton Volkov). Let us know if you find any other clues that could reveal more cool things like this. We’ll definitely be keeping an eye out.Prometheus opens in theaters on June 8th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing PrometheusWeyland Industries
“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes June 19, 2014June 19, 2014The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger… Read More
Everyone in UK to be Replaced by a Surrogate September 15, 2009September 15, 2009So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”. Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth… Read More
The Attraction of a Good Viral Campaign January 24, 2010January 24, 2010The allure of viral marketing, its enough to make people walk miles to find a fake arcade, or dress up like a clown in public. But what is it exactly that draws us to follow something that in the long run is nothing more than a farce? Read More