“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes Dan Koelsch, March 6, 2012April 1, 2012 Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. The viral website TheMenInBlackSuitsAreReal.com and associated Facebook page are run by a 14-year-old kid with the handle “BugEyes126”. BugEyes thinks there are aliens on Earth and that men in black suits go around covering it up.Comingsoon.net reports on a poster for Men in Black that features a phone number, 1-888-202-9797. It turns out that it’s the Men in Black Suits Hotline, and it is hosted by BugEyes, as the poster suggests. There’s a few menu options, but they only new information is that there is an alien named Clive that may become part of the narrative soon.The most interesting thing to me is the option to leave a message about your own sightings of the MIB. This is very reminiscent of the part of the District 9 viral campaign that had people call and leave a message if they saw a “Non-Human”. These messages were put onto a Community Watch map. The similarity isn’t coincidental, since both films were made by Sony-owned studios.BugEyes posted a YouTube video yesterday for his “MIBelievers” implying that there is more to come. Check out the video below, and subscribe to his channel to see new videos as they come out.Men in Black III opens May 25th in 3D. ARGs & Campaigns Viral Marketing Viral Videos District 9Men In BlackMen in Black 3Sony
BMW Mini Pays Homage to “The Italian Job” With Short Film June 18, 2012June 18, 2012The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership… Read More
How the Cloverfield Monster and Everything On Pandora Can’t Exist March 22, 2010Back when our forum was a Cloverfield forum, one of the biggest discussions after the movie came out was what Clover really was and how it survived in the water. Designer Neville Page said he made the monster biologically accurate, but the guys at Cracked.com aren’t so convinced. Read More
“The Dark Knight Rises” Viral Campaign Begins! May 20, 2011May 20, 2011Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the… Read More