“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes Dan Koelsch, March 6, 2012April 1, 2012 Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. The viral website TheMenInBlackSuitsAreReal.com and associated Facebook page are run by a 14-year-old kid with the handle “BugEyes126”. BugEyes thinks there are aliens on Earth and that men in black suits go around covering it up.Comingsoon.net reports on a poster for Men in Black that features a phone number, 1-888-202-9797. It turns out that it’s the Men in Black Suits Hotline, and it is hosted by BugEyes, as the poster suggests. There’s a few menu options, but they only new information is that there is an alien named Clive that may become part of the narrative soon.The most interesting thing to me is the option to leave a message about your own sightings of the MIB. This is very reminiscent of the part of the District 9 viral campaign that had people call and leave a message if they saw a “Non-Human”. These messages were put onto a Community Watch map. The similarity isn’t coincidental, since both films were made by Sony-owned studios.BugEyes posted a YouTube video yesterday for his “MIBelievers” implying that there is more to come. Check out the video below, and subscribe to his channel to see new videos as they come out.Men in Black III opens May 25th in 3D. ARGs & Campaigns Viral Marketing Viral Videos District 9Men In BlackMen in Black 3Sony
“Star Trek Into Darkness” Opens Two Days Early, Tickets Available Through App February 3, 2013Earlier today, Caleb gave a review of the new Star Trek Into Darkness mobile app, but little did we know that the best part was yet to come. After the film’s Super Bowl TV spot aired, Paramount announced that the sci-fi sequel will open two days early, on May 15th,… Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More
The Office Webisodes Return With “The Podcast” January 24, 2011NBC’s The Office returned after the holiday hiatus last week, and with it, we got another round of webisodes. This time the three episodes of “The Podcast” feature relative newcomer Gabe (Zach Woods) trying to impress corporate by recording a podcast for the Sabre website, but his plans quickly unravel…. Read More