“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes Dan Koelsch, March 6, 2012April 1, 2012 Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. The viral website TheMenInBlackSuitsAreReal.com and associated Facebook page are run by a 14-year-old kid with the handle “BugEyes126”. BugEyes thinks there are aliens on Earth and that men in black suits go around covering it up.Comingsoon.net reports on a poster for Men in Black that features a phone number, 1-888-202-9797. It turns out that it’s the Men in Black Suits Hotline, and it is hosted by BugEyes, as the poster suggests. There’s a few menu options, but they only new information is that there is an alien named Clive that may become part of the narrative soon.The most interesting thing to me is the option to leave a message about your own sightings of the MIB. This is very reminiscent of the part of the District 9 viral campaign that had people call and leave a message if they saw a “Non-Human”. These messages were put onto a Community Watch map. The similarity isn’t coincidental, since both films were made by Sony-owned studios.BugEyes posted a YouTube video yesterday for his “MIBelievers” implying that there is more to come. Check out the video below, and subscribe to his channel to see new videos as they come out.Men in Black III opens May 25th in 3D. ARGs & Campaigns Viral Marketing Viral Videos District 9Men In BlackMen in Black 3Sony
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More
When Viral Strikes! (Too Soon) November 24, 2009June 6, 2010A while back, I wrote about how the start of a film, meant the end of a perfectly good viral. One can look at it as a tough day. It’s like making a good friend, and then that friend just up and leaves you. Never to be heard from again…. Read More
Watch The ‘Big Hero 6’ Sizzle Reel Shown At NYCC October 9, 2014October 9, 2014Of the trailers we have seen promoting Big Hero 6, the most recent one has shown the most footage of the masked villain, Yokai. With Disney’s latest animated film making yet another press tour over at the New York Comic-Con, the studio was kind enough to show audiences brand new… Read More