“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes Dan Koelsch, March 6, 2012April 1, 2012 Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. The viral website TheMenInBlackSuitsAreReal.com and associated Facebook page are run by a 14-year-old kid with the handle “BugEyes126”. BugEyes thinks there are aliens on Earth and that men in black suits go around covering it up.Comingsoon.net reports on a poster for Men in Black that features a phone number, 1-888-202-9797. It turns out that it’s the Men in Black Suits Hotline, and it is hosted by BugEyes, as the poster suggests. There’s a few menu options, but they only new information is that there is an alien named Clive that may become part of the narrative soon.The most interesting thing to me is the option to leave a message about your own sightings of the MIB. This is very reminiscent of the part of the District 9 viral campaign that had people call and leave a message if they saw a “Non-Human”. These messages were put onto a Community Watch map. The similarity isn’t coincidental, since both films were made by Sony-owned studios.BugEyes posted a YouTube video yesterday for his “MIBelievers” implying that there is more to come. Check out the video below, and subscribe to his channel to see new videos as they come out.Men in Black III opens May 25th in 3D. ARGs & Campaigns Viral Marketing Viral Videos District 9Men In BlackMen in Black 3Sony
Cedar Rapids: Deanzie’s Guide To ‘Business’ Conventions February 1, 2011Fox Searchlight’s comedy Cedar Rapids debuted to mostly positive reviews at the Sundance Film Festival last week. They started some viral goodies for us, and now they have expanded to include another website, this time focusing on John C. Reilly’s character Dean Ziegler. Read More
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More
Kevin Smith’s ‘Tusk’ Gets A Medical Marijuana Dispensary Tie-In September 8, 2014January 15, 2023Kevin Smith isn’t one to be afraid to kiss and tell about his use of weed. Most of the time the characters in his films are using it. And now in the wake of Washington and Colorado legalizing weed, plus 23 other states legalizing it for medicinal purposes, Smith has… Read More