Disney’s Newest Social Game Features Content Inspired by Upcoming Film “Chimpanzee” Caleb Hamilton, April 13, 2012April 13, 2012 Disneynature’s newest True-Life Adventure film, Chimpanzee, takes viewers into the forests of Africa, following the story of a young chimp named Oscar who was abandoned by his family. In support of the new movie, Disney Social Games has incorporated key scenes from Chimpanzee into their newest game, Disney Animal Kingdom Explorers. More after the jump.Disney Animal Kingdom Explorers is an ecologically-minded Facebook game, inspired by the Walt Disney World Animal Kingdom theme park. Game creators worked with Disney Animal Kingdom scientists to ensure that animals are represented as accurately as possible. In the game, players become a member of the Global Wildlife Research (GWR) team, an international organization of conservationists, environmentalists and naturalists. Players can create and manage their own wildlife reserves and search for hidden objects in amazing natural settings. The game includes three hidden-object game scenes inspired by Chimpanzee, including a behind-the-scenes location featuring the film crew set up in the forest. In addition to partnering with Disneynature, Disney Social Games is supporting the Jane Goodall Foundation, a non-profit that empowers people to make a difference for all living things. From April 12th to April 26th, Disney has pledged to donate $0.20 to the Jane Goodall Institute for every install and tutorial completion by players referred from www.PlayAnimalKingdom.com for a committed donation of up to $250,000! The donated funds will help support the Jane Goodall Institute’s efforts to protect chimpanzee habitats, care for orphaned chimpanzees in the Republic of Congo, and educate a new generation of young people and connect them to nature.Be sure to see Chimpanzee, in theaters April 20th! Apps Social Networks Viral Marketing ChimpanzeeDisneynatureFacebookWalt Disney Pictures
Apollo 18: Big Announcement Tomorrow and Decoder Game Continues February 16, 2011February 17, 2011We haven’t heard much in the past few weeks from Apollo 18, but now we may know why. Also, the film’s Twitter page has been aflutter with a contest that can give you some cool moon-based (no pun intended) prizes. Get the details after the break. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
“Star Trek Into Darkness” Opens Two Days Early, Tickets Available Through App February 3, 2013Earlier today, Caleb gave a review of the new Star Trek Into Darkness mobile app, but little did we know that the best part was yet to come. After the film’s Super Bowl TV spot aired, Paramount announced that the sci-fi sequel will open two days early, on May 15th,… Read More
he game includes three hidden-object game scenes inspired by Chimpanzee, including a behind-the-scenes location featuring the film crew set up in the forest.