Save the World From the Aisles of Walmart with The Avengers AR App! Caleb Hamilton, April 27, 2012April 27, 2012 Imagine yourself strolling down an aisle at your local Walmart. You’re minding your own business, checking out the sweet HDTVs lining the wall, when all of a sudden, you’re confronted by Loki, the God of Mischief himself! What do you do? You don’t have any superpowers or a robotic suit of armor that you can use to defeat this villain. But wait, you do (presumably) have a smartphone equipped with the Avengers Superhero Augmented Reality App! What’s that you ask? Hit the jump to find out!Walmart and Marvel have teamed up to bring you the ultimate shopping experience with the Superhero Augmented Reality App! When you first fire up the app, you are only allowed to play as Hawkeye, the Archer. As you progress through the game (and the store), you get to unlock more Avengers, including Thor, Iron Man and Hulk when you come across their sign. You fight enemies overlaid on the real world, leading up to the ultimate battle against Loki.You can also take somewhat awkward pictures (they’re AR characters) with your favorite Avengers and upload them to the social network of your choosing. In about 3500 Walmart store across the country, you will be able to use this feature when you locate the special hero placard. When you point your phone at the sign while the app is launched, a life-size version of the hero on the placard will appear beside you…on your phone. Walmart will be carry over 600 different Avengers movie tie-in products and while you’ll be able to purchase these times elsewhere, the AR app is exclusive to Walmart. T-Mobile is also a partner in this program and will be set up in certain stores where reps will demonstrate the app on one of their Android devices. You can get the Superhero Augmented Reality App from the Apple App Store and Google Play.Marvel’s The Avengers assemble in theaters and IMAX 3D next Friday, May 4th! Apps Social Networks Viral Marketing augmented realityMarvel StudiosMarvel's The AvengersWalmart
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Revolt Yourself! January 27, 2010January 27, 2010Youth in Revolt has got it’s own viral site, inviting you to get down and create your bad self! The film stars Michael Cera as the token good guy, Nick Twisp, who is always the friend, never the boyfriend. To get away from his good guy image he creates an… Read More
“Agents of S.H.I.E.L.D.” Full Trailer Revealed After #CoulsonLives Tweets May 14, 2013May 14, 2013The Facebook page for ABC’s Agents of S.H.I.E.L.D. revealed an almost three minute trailer after getting enough tweets with the hashtag #CoulsonLives. Check out all the action after the break! Read More
have a smartphone equipped with the Avengers Superhero Augmented Reality App! What’s that you ask? Hit the jump to find out! http://www.corban.edu/graduate/ministry/index.html
you get to unlock more Avengers, including Thor, Iron Man and Hulk when you come across their sign. You fight enemies overlaid on the real world, leading up to the ultimate battle against Loki.