The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation Dan Koelsch, May 11, 2012 Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This ends up being a new Oscorp subpage that has a more revealing video. Check it out after the break. While the video itself is not in-world, I’m sure fans are excited to see these video blogs that reveal more of the film. What do you think of Connor’s transformation into the Lizard?Follow the campaign at our The Amazing Spider-Man Hub, and catch the film in theaters on July 3rd. ARGs & Campaigns Viral Marketing Viral Videos OscorpThe Amazing Spider-Man
District 9 – The Back Story August 10, 2009August 10, 2009io9.com has a great article up in regards to how the aliens came to be. The video is great, but this is the interesting part: Who are the humanly named “prawn” aliens of District 9, and where did they come from? Director Neill Blomkamp reveals all to us about these beings, their… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More
Jim Carrey Dresses as Kick-Ass and Joins Conan O’Brien On Stage To Sing Superman Song April 27, 2010April 27, 2010That is possibly one of the strangest titles I’ve ever written. You read right, Conan O’Brien is on his “Legally Prohibited From Being Funny On Television Tour”, and on multiple occasions has been joined on stage by Jim Carrey as they both sing Five for Fighting’s “Superman (It’s Not Easy”)…. Read More