The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation Dan Koelsch, May 11, 2012 Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This ends up being a new Oscorp subpage that has a more revealing video. Check it out after the break. While the video itself is not in-world, I’m sure fans are excited to see these video blogs that reveal more of the film. What do you think of Connor’s transformation into the Lizard?Follow the campaign at our The Amazing Spider-Man Hub, and catch the film in theaters on July 3rd. ARGs & Campaigns Viral Marketing Viral Videos OscorpThe Amazing Spider-Man
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More
Climb The Wall: “Game Of Thrones 3D”Art Hit The Streets Of London February 19, 2014February 19, 2014To celebrate the release Game of Thrones: The Complete Third Season on DVD and Blu-ray, HBO Europe commissioned some incredible 3D mural in London for its marketing campaign. Hit the jump to check them all out, and to see what a couple of fans did to be a part of the… Read More
‘RoboCop’ Viral Site Teases How OmniCorp Can Change American Justice December 9, 2013December 9, 2013Briefly: If the future is now, then OmniCorp has got it under control. The viral site that promotes the upcoming remake of the Paul Verhoeven, doesn’t really lose sight of the atrocities that plague our society, yet Jose Padilha‘s version looks very tame. But tonight at 9pm/8pm PST, the OmniCorp… Read More