The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation Dan Koelsch, May 11, 2012 Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This ends up being a new Oscorp subpage that has a more revealing video. Check it out after the break. While the video itself is not in-world, I’m sure fans are excited to see these video blogs that reveal more of the film. What do you think of Connor’s transformation into the Lizard?Follow the campaign at our The Amazing Spider-Man Hub, and catch the film in theaters on July 3rd. ARGs & Campaigns Viral Marketing Viral Videos OscorpThe Amazing Spider-Man
Watson Reviews Violin Online On Behalf of “Sherlock” March 20, 2013The BBC’s Sherlock has had a strong viral presence since debuting in 2010, as we’ve talked about before. The modern day retelling of Sherlock Holmes has a huge fanbase, including on Reddit, where someone recently found a review on the Cardiff Violin website done by John Watson on behave of… Read More
‘The Virginity Hit’ Billboards Cause Controversy September 1, 2010A few weeks ago, we told you about the toll free number used to promote the Will Ferrell produced comedy The Virginity Hit. Now the number is being advertised through billboards, and it is causing quite a stir. Get the details after the break. Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More