“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face Michael Lee, May 16, 2012May 19, 2012 Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland posted a video for the new David 8 Android. Now the campaign has taken a turn to the humans, this newest entry in the Prometheus viral campaign centers on Noomi Rapace’s character pleading to the head of Weyland Industries, Peter Weyland, to commission an expedition to answer life’s biggest question. Hit the jump to see the video.The video is pretty much self-explanatory, but the best thing about it is that it is not spoilery, unlike its TV spot brothers that flood the NBA playoffs during timeouts. But check out the video for yourself, and don’t worry, there is no need to warn you about any spoilers, because from the looks of it, there aren’t any.Prometheus opens in theaters on June 8th. Viral Marketing Prometheus
Super 8 Viral Mega-Update: Josh is OK, House Broken Into, Map Found on STIES, and Blog Update January 29, 2011After a major break in the Super 8 viral campaign, we suddenly got a rush of updates at the end of this week. First, despite the fact we haven’t heard from him, as well as Mysterio asking where he was, Josh is definitely alive. We also learn that his house… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem July 9, 2014July 9, 2014It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the… Read More
Viral Projections For “The Amazing Spider-Man” Lead To Screening Event! January 27, 2012March 21, 2012We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early…. Read More