“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face Michael Lee, May 16, 2012May 19, 2012 Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland posted a video for the new David 8 Android. Now the campaign has taken a turn to the humans, this newest entry in the Prometheus viral campaign centers on Noomi Rapace’s character pleading to the head of Weyland Industries, Peter Weyland, to commission an expedition to answer life’s biggest question. Hit the jump to see the video.The video is pretty much self-explanatory, but the best thing about it is that it is not spoilery, unlike its TV spot brothers that flood the NBA playoffs during timeouts. But check out the video for yourself, and don’t worry, there is no need to warn you about any spoilers, because from the looks of it, there aren’t any.Prometheus opens in theaters on June 8th. Viral Marketing Prometheus
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More
J.K. Rowling’s “Pottermore” Revealed! [Updated] June 22, 2011June 23, 2011Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is. Read More