“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face Michael Lee, May 16, 2012May 19, 2012 Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland posted a video for the new David 8 Android. Now the campaign has taken a turn to the humans, this newest entry in the Prometheus viral campaign centers on Noomi Rapace’s character pleading to the head of Weyland Industries, Peter Weyland, to commission an expedition to answer life’s biggest question. Hit the jump to see the video.The video is pretty much self-explanatory, but the best thing about it is that it is not spoilery, unlike its TV spot brothers that flood the NBA playoffs during timeouts. But check out the video for yourself, and don’t worry, there is no need to warn you about any spoilers, because from the looks of it, there aren’t any.Prometheus opens in theaters on June 8th. Viral Marketing Prometheus
GKNOVA6: Third Transmission Goes Live, More Codes April 22, 2010April 22, 2010The third transmission has been posted on GKNOVA6.com. The newest update still hasn’t shed a light on what game this is for, however it has brought us some new codes to crack. After the jump, watch the video and see what has been uncovered thus far. Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More