“Prometheus” Takes Over Ghost Station in Paris Dan Koelsch, May 17, 2012May 17, 2012 Here’s something a little different done by 20th Century Fox for the international release of Ridley Scott’s Prometheus. Our friend Anton Volkov has tipped us off to an abandoned metro station in Paris that has been transformed to look like the mysterious cave we’ve seen in the film’s trailers. Get the details after the break. If you are traveling on Metro line 9, you can see the transformed The Saint-Martin station, closed since 1939. It’s made to look like the cave that the crew of the Prometheus find, and it includes the large stone head featured prominently in the film’s advertising, as well as the pods that mimic the eggs from the Alien series (Prometheus is an unofficial prequel to the series). The location is even pinpointed on the Metro’s maps. Below are some photos (click for full size) and a video I found that includes a pretty odd ending. Check out our Prometheus Hub for coverage of the film’s viral campaign, and be sure to see the film when it opens in theaters on June 8th.Additional Sources: Averblog & Minutebuzz Viral Marketing Prometheus
Social Networks Help Kickstart “Lucid”, a Movie about a Deadly Virus, Time Travel and Love October 7, 2013With all the independent films being crowdsourced nowadays, it’s always nice to come across an online campaign that exudes the right level of quality, craftsmanship and passion behind a project. The Kickstarter page for the feature film, Lucid, is one of those perfect examples. Find out more info about the… Read More
“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’ May 22, 2014May 22, 2014Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign. The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a… Read More
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past September 11, 2010September 11, 2010We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also… Read More
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