Canadian Time Travel Television Show “Continuum” Has In-Depth ARG Dan Koelsch, May 30, 2012May 29, 2012 Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote the show, a complex Alternate Reality Game kicked off last week that includes mailed packages, videos, and even emails revolving around a journalist and an activist group. You can follow along on the game’s official website, but read Michael Andersen’s write up on ARGNet to get the whole picture. ARGs & Campaigns Viral Marketing Continuum
Kaiju From “Pacific Rim” Leaves Footprints on Qualcomm Stadium July 11, 2013July 11, 2013Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break. Read More
“Kill Cam Live”: The First Interactive Social Networking Film October 31, 2011Inspired by the success of the Paranormal Activity franchise, up-and-coming director John Darko, has been working on a unique social horror project that follows a group of college students as they participate in an experiment to study the effects of solely communicating through social media…until something goes wrong. You can… Read More
ABC’s Castle To Release “Naked Heat” Novel July 12, 2010July 12, 2010ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the… Read More