Canadian Time Travel Television Show “Continuum” Has In-Depth ARG Dan Koelsch, May 30, 2012May 29, 2012 Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote the show, a complex Alternate Reality Game kicked off last week that includes mailed packages, videos, and even emails revolving around a journalist and an activist group. You can follow along on the game’s official website, but read Michael Andersen’s write up on ARGNet to get the whole picture. ARGs & Campaigns Viral Marketing Continuum
C2E2 2012: DC Comics’ “Before Watchmen” Viral Hits The Show Floor April 15, 2012April 15, 2012One would think with The Dark Knight Rises hitting theaters in a few months, DC Comics would pull out all the stops to capitalize on what is arguably the most anticipated film of all time. While Marvel was proudly pushing their film properties at their C2E2 booth by handing out… Read More
New Social Media Website Tout Has Promotions For “American Reunion” and “We Bought a Zoo” November 17, 2011Tout is a new social media website that acts like a video version of Twitter. You can upload 15 second video status updates to your profile to share around the web, and you can follow profiles that you like. The site seems to be making a big marketing push by… Read More
Viral Marketing Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie December 9, 2010December 10, 2010TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and… Read More