Canadian Time Travel Television Show “Continuum” Has In-Depth ARG Dan Koelsch, May 30, 2012May 29, 2012 Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote the show, a complex Alternate Reality Game kicked off last week that includes mailed packages, videos, and even emails revolving around a journalist and an activist group. You can follow along on the game’s official website, but read Michael Andersen’s write up on ARGNet to get the whole picture. ARGs & Campaigns Viral Marketing Continuum
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
Viral Marketing NBC’s “Hannibal” Posts “10 Fun Facts About Cannibalism” Video January 30, 2014With NBC’s Hannibal returning for a second course in February, we’ve seen all kinds of promotional videos either recapping what happened last season or teasing what to expect this season. One video takes a more interesting approach to marketing the series by showing us “10 Fun Facts about Cannibalism.” Check… Read More
Parks and Recreation Reveals An ‘Awesomesauce’ Viral Website April 16, 2011April 16, 2011After a several week hiatus, Parks and Recreation returned to NBC this past Thursday, and it was a doozy. One of the best episodes of the series, “Andy and April’s Fancy Party” centered on a pretty big announcement involving two of the characters. In typical NBC fashion, the show now… Read More