Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
Check it out: G.I.Joe Viral Campaign July 21, 2009July 21, 2009G.I.Joe, which releases August 7th, has ‘gone viral’. First, is the G.I.Joe: Make the Grade Quiz. It gives insight on some of the weapons that have been developed over the years, like exploding dogs. Take a look: Second, and probably to many more interesting, is this video of one of… Read More
Social Networks “The Wolverine” Finds New Way To Release First Footage Of The Film March 26, 2013March 26, 2013Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break. Read More
Explore The Interactive Sheet Music From “A Late Quartet” February 10, 2013To celebrate the recent home release of A Late Quartet, 20th Century Fox has released an interactive piece of sheet music from Beethoven’s Opus 131, the piece featured in the film about members of a string quartet. Each of the seven movements are represented by music and a clip that… Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.