Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag April 23, 2014Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show… Read More
Check Out Disneyland’s “Tron Legacy”-Themed World of Color October 31, 2010Disney is pulling out all the stops with Tron Legacy. Not only has California Adventure’s Hollywood Backlot has been transformed into a Tron party called “ElecTRONica“, but now the World of Color has been changed as well. Watch a video of the new water show after the break. Read More
Possible New “Paranormal Activity 2” Viral Sites (and Video) October 1, 2010October 1, 2010You know a film has people talking when it’s plastered all over the web, and now TV spots, oh yeah, and not to mention the box office success of the firs film. Plus the fact that we have a handful of articles in just a couple of weeks means the… Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.