Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
Featured App: “The Devil Inside” for iPhone, iPod, And iPad December 28, 2011July 29, 2012There are far more ways to experience a film beyond the theaters. Apps for your smart phone or tablet are the newest form, and that’s where I come in. My job is to weed out the bad and send through the good. Today’s featured app is “The Devil Inside” for… Read More
Right Turn You Must: Yoda’s TomTom Recording Session July 27, 2010The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but… Read More
Watch: “TRON: Legacy” Projection Show In London December 5, 2010December 5, 2010Earlier this year, Iron Man 2 was featured in the world’s first Architectural Projection Mapping to incorporate live footage. Now TRON: Legacy follows suit with a 9 minute show projected on the Queen Elizabeth Hall in London. Check out the video footage of the show after the break. Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.