Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
New Social Media Website Tout Has Promotions For “American Reunion” and “We Bought a Zoo” November 17, 2011Tout is a new social media website that acts like a video version of Twitter. You can upload 15 second video status updates to your profile to share around the web, and you can follow profiles that you like. The site seems to be making a big marketing push by… Read More
Salt: Day X Exists Mission 6, “Tracer”, Now Live June 23, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt put your tech skills are put to the test, and this week you have to track the… Read More
You Can Get George A. Romero a Well Deserved Star October 2, 2012October 2, 2012It’s October. The simple fact of the matter for movie buffs is that October brings one thing. No, not love stories of corduroy fashions and multibuttoned sweaters with acorns and leaves. It brings us horror. This is the month of Halloween. No other month has such a dedication to respect… Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.