Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
New “Halo: Reach” Live Action Trailer August 18, 2010August 18, 2010The Halo universe has always been about non-stop futuristic action with continuous explosions, deaths, destruction, and drama. The live-action test footage and trailers have shown it well. That is why this Halo: Reach live action action trailers feel so different. Check out more after the jump. Read More
UPDATED: “Pacific Rim” Viral: The Kaiju Attack San Francisco; A Look At The Jaegers November 28, 2012December 2, 2012Well that was quick. Another update has been added to the Pacific Rim viral campaign and it gives us a look at the scale of the fearsome Kaiju and the giant human-piloted Jaegers that are forced to fight them to defend our safety. It appears that this new video has… Read More
For Glee’s Second Season, You Could Be A Cast Member! January 12, 2010January 12, 2010FOX’s hit new show Glee is only halfway through it’s first season, but it has already been renewed for a second one. The show gained a lot of steam after FOX aired the pilot four months early, building a fan base thanks to it re-airing online and people talking about… Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.